# Vegan-Friendly Volcanic Chocolates Firetree Creates Premium Chocolates with a Unique Origin Story By Laura McQuarrie | Published 2019-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/volcanic-chocolates References: [fabnews.live](https://fabnews.live/premium-volcanic-chocolate-brand-firetree-launches-at-taste-of-london-with-branding-by-leagas-delaney/) & [firetreechocolate](https://www.firetreechocolate.com/) Firetree recently launched its own line of [vegan-friendly volcanic chocolates](https://www.trendhunter.com/trends/dairy-free-hazelnut-praline-bar), which feature cocoa beans that have been sourced from [remote volcanic islands](https://www.trendhunter.com/trends/saint-lucian-island-growers-range). Each of the brand's unique and vibrant products features a distinctly colorful identity that captures the essence of its flavor. In the complete, single-estate Firetree Collection, consumers will find all seven varieties that explore [notes of truffle and plum](https://www.trendhunter.com/trends/thats-it-chocolate-truffles) through volcanic chocolates that range from 69% to 100% cocoa. All of the varieties are dairy-free and vegan-friendly, and introduce unique flavors like Madagascar Sambirano Valley, Solomon Islands Makira Island and Papua New Guinea Karkar Island. Firetree aims to fill a void in the current chocolate market, specifically within the super premium chocolate sector. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 24% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan-friendly Chocolates:** The trend of vegan-friendly chocolates is on the rise, presenting opportunities for companies to create innovative plant-based chocolate products. - **Volcanic Sourcing:** The trend of sourcing cocoa beans from volcanic islands provides an opportunity for companies to differentiate their chocolate offerings with unique flavors and storylines. - **Colorful Identity:** The trend of creating chocolates with vibrant and distinct visual identities opens up opportunities for companies to appeal to consumers seeking visually appealing and flavorful experiences. ### Who This Affects Most - **Chocolate Manufacturing:** Companies in the chocolate manufacturing industry can explore the trend of vegan-friendly chocolates and volcanic sourcing to innovate and offer unique products that cater to changing consumer preferences. - **Super Premium Chocolate:** The trend of vegan-friendly chocolates and colorful identities presents opportunities for companies in the super premium chocolate sector to create disruptive innovations that stand out in the market. - **Plant-based Food Industry:** The rise of vegan-friendly chocolates aligns with the overall trend of plant-based foods, creating opportunities for companies in the plant-based food industry to expand their offerings and cater to the growing demand for animal-free alternatives. ## Related on Trend Hunter - [Artisanal Vegan Chocolates](https://www.trendhunter.com/trends/lderach-vegan-chocolate.md) - [Indulgent Vegan Chocolates](https://www.trendhunter.com/trends/tcho.md) - [Luxurious Vegan Chocolates](https://www.trendhunter.com/trends/luxurious-vegan-chocolates.md) - [Vegan Valentine's Day Treats](https://www.trendhunter.com/trends/viva-las-vegan-chocolate-truffles.md) - [Heirloom Cocoa Bean Chocolates](https://www.trendhunter.com/trends/beyond-good-microbatch-collection.md) - [Vegan-Friendly Belgian Chocolates](https://www.trendhunter.com/trends/belgian-milk-chocolate.md) - [Creamy Milk-Free Chocolates](https://www.trendhunter.com/trends/milk-free-chocolate.md) - [Cocoa-Free Chocolate Candies](https://www.trendhunter.com/trends/treets-piasten.md) - [Vegan Sea Salt Caramels](https://www.trendhunter.com/trends/vegan-sea-salt-caramels.md)