# Super-Premium Tequila Collections 'Volcan de mi Tierra' Tequila is Grown from Volcanic Soil By Katherine Pendrill | Published 2017-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/volcan-de-mi-tierra References: [thespiritsbusiness](http://www.thespiritsbusiness.com/2016/12/the-tequila-brands-to-watch-in-2016-2/4/) & [thespiritsbusiness](http://www.thespiritsbusiness.com/2016/10/moet-hennessy-enters-high-end-tequila-sector/) [Moët Hennessy](https://www.trendhunter.com/trends/limitededition-tequila-bottles) recently announced that it will be expanding its portfolio to include a super-premium tequila collection called 'Volcan de mi Tierra.' With a growing number of consumers choosing tequila as their drink of choice, the new line will cater to those looking for higher-end options. The Volcan de mi Tierra tequila line will be part of a joint venture between Moët Hennessy and [Mexico's](https://www.trendhunter.com/trends/don-julio-ceniza) Gallardo family. The name of the new line loosely translates to 'land of the volcano,' which references the fact that the tequila is produced at the base of the Tequila Volcano. This part of the Mexican Lowlands boasts the best soil for producing blue agave, meaning the resulting product is superior in quality to other tequila brands. Available in both Blanco and Cristalino expressions in early 2017, the [super-premium tequila line](https://www.trendhunter.com/trends/ultrapremium-tequila) is a perfect option for those who enjoy drinking tequila on a wide variety of occasions. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Super-premium Tequila Trends:** As more consumers start to prefer high-end spirits, tequila manufacturers have the opportunity to create more super-premium tequila collections that cater to them. - **Volcanic Soil Trends:** With the growing demand for high-quality and unique spirits, more liquor brands can develop alcohol collections that are derived from volcanic soil to appeal to discerning customers. - **Joint Venture Trends:** As more companies seek to diversify their product offerings, joint ventures between established and up-and-coming companies can help bring new and exciting products to the market. ### Who This Affects Most - **Alcohol Industry:** With an increasing demand for high-end spirits like super-premium tequilas, distilleries and liquor stores can benefit from expanding their offerings in this category. - **Hospitality Industry:** As consumers continue to seek unique and top-of-the-line spirits, bars and restaurants can differentiate themselves by providing rare and exclusive super-premium tequilas like 'Volcan de mi Tierra.' - **Tourism Industry:** With the popularity of tequila on the rise, brands can market their products and distilleries as unique travel experiences that allow customers to learn more about the tequila-making process and volcanic soil production. ## Related on Trend Hunter - [Luxury Limited-Edition Tequila Bottles](https://www.trendhunter.com/trends/limitededition-tequila-bottles.md) - [Marble Tequila Bottles](https://www.trendhunter.com/trends/coleccion-la-gavilana-i.md) - [Ultra-Elegant Tequila Branding](https://www.trendhunter.com/trends/volcan-xa.md) - [Prestige Market Tequilas](https://www.trendhunter.com/trends/patrn.md) - [Ultra-Luxury Mexican Tequilas](https://www.trendhunter.com/trends/tequila-volteo.md) - [Mexican Tequila Expansions](https://www.trendhunter.com/trends/gran-centenario-cristalino.md) - [Super-Premium Aged Tequila](https://www.trendhunter.com/trends/cristalino.md) - [Exclusive Sweet Tequilas](https://www.trendhunter.com/trends/el-mayor-extra.md) - [Ultra-Rare Premium Tequila Expressions](https://www.trendhunter.com/trends/trending-spirits.md)