# Suggestive Restaurant Ads These Overly Suggestive Food Ads Were Made For the Voir Restaurant By Lacey-Jane Walsh | Published 2013-12-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/voir-restaurant References: [adsoftheworld](http://adsoftheworld.com/media/print/the_voir_restaurant_guide_veggies) & [adsoftheworld](http://adsoftheworld.com/recent) These risque Voir Restaurant ads, created by Nicolas Massey and Carl Robichaud, turn fruits, grains and meats into sexually suggestive objects. There's no denying that sex sells, and these [comically erotic food photos](https://www.trendhunter.com/trends/axe-campaign) are guaranteed to grab peoples attention, which is what advertising is all about. One of these suggestive shots features a set of cantaloupes that have been set up to resemble breasts. Another shot features an extremely phallic slab of meat. These strangely sensual food ads could be considered shockvertising, which can be an extremely effective method in terms of creating memorable ads. These Voir Restaurant ads make [healthy eating seem more desirable](https://www.trendhunter.com/trends/rxbar-ad) than ever before. The [naughty food photos](https://www.trendhunter.com/trends/sugar-wood) also help to draw attention to the quality ingredients used at this establishment. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Risque Food Advertising:** Restaurants are using sexually suggestive food ads to grab customers' attention and create memorable ads. - **Shockvertising:** Advertisers are utilizing controversial and shocking content to create a buzz around their products and services. - **Healthy Eating Marketing:** Promoting healthy food options using sexual allure to entice customers. ### Who This Affects Most - **Food Service:** Restaurants and food service providers are using suggestive marketing campaigns to stand out and attract customers. - **Advertising:** Controversial and suggestive advertising techniques are providing new and innovative ways for businesses to promote their products and services. - **Health and Wellness:** The trend of healthy eating is being capitalized on through innovative marketing techniques, including the use of sexual innuendo in food advertising. ## Related on Trend Hunter - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Summer-Forward Food Billboards](https://www.trendhunter.com/trends/let-your-summer-side-out.md)