# Voice-Activated Face Filters Ministry of Sound Created a Unique Interactive Snapchat Filter By Laura McQuarrie | Published 2022-02-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/voiceactivated-face-filters References: [campaignlive](https://www.campaignlive.co.uk/article/ministry-sound-launches-voice-activated-snapchat-filter/1741033)  [Ministry of Sound](https://www.trendhunter.com/trends/ministry-of-sound-games) is celebrating its 30th birthday by taking people back in time with a voice-activated face filter for [Snapchat](https://www.trendhunter.com/trends/venting-machine) that virtually takes users back in time. Snapchat users are taken back to a time in the club's history by speaking the decade they want to appear in. There's a filter that depicts flip phones for the 1990s, iPods of the 2000s and virtual reality headsets for 2010. The voice-activated Snapchat filter was created with [Sony Music UK's](https://www.trendhunter.com/trends/himkok-and-sony-music-norway) creative and strategy hub, 4th Floor Creative, and artificial intelligence start-up Anything World. The celebrations are bolstered by a digital campaign that involves DJs and influencers who are promoting the filter on social media. Ministry of Sound is also reaching audiences in its physical space by signposting the Snapchat filter. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 43% | Activity: 38% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Voice-activated Filters:** Voice-activated filters can become a trend for social media platforms, and businesses can use them to improve user experience for their customers. - **Nostalgia Marketing:** Nostalgia marketing can be a trend for businesses to connect with their audience on an emotional level, and it can improve brand engagement and loyalty. - **Interactive Advertisements:** Interactive advertisements that use voice recognition technology can be a trend for brands to enhance customer engagement and create a memorable experience that people will share on social media. ### Who This Affects Most - **Marketing and Advertising:** Marketing and advertising industries can use voice-activated filters and nostalgia marketing to create engaging campaigns for their clients and reach target audiences more effectively. - **Social Media:** Social media platforms can incorporate voice-activated filters to improve user engagement and create novel and unique experiences for their users. - **Entertainment:** Entertainment industry can incorporate interactive advertisements to create memorable and innovative experiences for their audiences, and generate buzz for their products and services on social media channels. ## Related on Trend Hunter - [Sound-Dectecting AR Mirrors](https://www.trendhunter.com/trends/venting-machine.md) - [Product-Integrated Filters](https://www.trendhunter.com/trends/nyx-beauty-bestie.md) - [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md) - [Visualized Social Streaming Features](https://www.trendhunter.com/trends/spotify-and-snapchat.md) - [Snapchat Super Bowl Filters](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program.md) - [GenAI Social Media Lenses](https://www.trendhunter.com/trends/imagine-lens.md) - [AR Music Concerts](https://www.trendhunter.com/trends/rolling-stones-bitmoji-show-lens.md) - [AR Locker Rooms](https://www.trendhunter.com/trends/ar-locker-room.md) - [AR-Fueled Musical Camera Apps](https://www.trendhunter.com/trends/minibeats.md)