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# Voice Recorded Chocolate Bars
'Voice Chocolate' Turns a Voice Recording into a Chocolate Bar

By Ell Smith | Published 2017-12-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/voice-chocolate
References: [psfk](https://www.psfk.com/2017/12/japanese-campaign-transforms-voices-into-chocolates.html) & [nttdocomo.co.jp](https://www.nttdocomo.co.jp/english/)

An NTT Docomo campaign is visualizing how an individual sounds in a new project titled 'Voice Chocolate,' which transforms the vibrations and pitch of one's voice into into a delicious chocolate treat.

The process works by first asking an individual to record a short and personalized message. After, the frequencies collected from the recording are transformed into a [unique design](https://www.trendhunter.com/trends/made-in-california-bar). That design is eventually mapped using 3D technology and turned into a tasty treat to gift to a loved one or to keep.

In addition, the recipient of the chocolate can scan the treat using an AR app, and have the message read aloud for them. This tech-infused variation of the [classic gift of chocolate](https://www.trendhunter.com/trends/chocolocket) makes for a personalized twist on the traditionally romantic gift.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 75% | Activity: 91% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Personalized Voice-activated Products:** The increasing demand for unique and personalized products creates opportunities for businesses to create more voice-activated products that allow individualization.
- **Ar-enabled Edible Products:** The integration of augmented reality technology in food industry presents opportunities for businesses to create more interactive and engaging edible products.
- **Technology-infused Gift Products:** The growing interest in technology-driven products presents potential for businesses to create more products that combine technology with traditional gift-giving.

### Where This Applies

- **Confectionery:** The confectionery industry may explore integrating voice recording technology and AR into their products to create personalized, interactive chocolate bars.
- **Tech:** The tech industry may explore developing more AR-enabled applications and technologies that can be integrated with products from other industries, such as confectionery.
- **Retail:** Retailers may consider incorporating more personalized and technology-driven gift products into their inventory, to appeal to consumers' interest in unique and innovative gift-giving.

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