# Built-In OS Calling Services 'Beam' Offers Instant Voice Calling from the macOS Menu Bar By Michael Hemsworth | Published 2016-12-06 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/voice-calling References: [betalist](https://betalist.com/startups/beam) & [beam.ai](https://beam.ai) Aiming to make communication between team members more efficient and consistent, the 'Beam' voice calling service aims at making the functionality a built-in feature of [macOS](https://www.trendhunter.com/trends/text-capture). 'Beam' works by placing your contacts into the [menu bar of macOS](https://www.trendhunter.com/trends/menu-ai) to instantly start calls with a simple click or two. During calls, 'Beam' enables users to [share their screens](https://www.trendhunter.com/trends/miruni-snapit) with one another or even with a group to help solve problems or help others to visualize what they're talking about. Digital communication has become an essential component to the modern lifestyle, especially when it comes to businesses and startups. The 'Beam' voice calling service enables users to utilize a fresh, lightweight app that won't bog them down when they're in the middle of working, but need to connect with their team. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What's Driving This Trend - **Built-in OS Calling Services:** 'Beam' offers a seamless integration of voice calling into the macOS menu bar, disrupting traditional communication methods within the operating system. - **Efficient Team Communication:** The 'Beam' voice calling service aims to streamline communication between team members, enabling quick and easy voice calls with just a click. - **Screen Sharing for Collaboration:** With 'Beam', users can share their screens during voice calls, facilitating problem-solving and visualization for enhanced collaboration. ### Who This Affects Most - **Communication and Collaboration Software:** 'Beam' disrupts the communication and collaboration software industry by offering a built-in voice calling feature for macOS users. - **Technology Hardware:** The 'Beam' voice calling service presents an opportunity for technology hardware companies to create hardware solutions that integrate seamlessly with the macOS menu bar. - **Startups and Business Services:** 'Beam' provides startups and business services with an innovative communication tool that enhances team collaboration and efficiency. ## Related on Trend Hunter - [Engaging Virtual Call Tools](https://www.trendhunter.com/trends/virtual-meetings.md) - [Effortless Email Voice Messaging](https://www.trendhunter.com/trends/beep-for-gmail.md) - [Physical Video Call Controllers](https://www.trendhunter.com/trends/virtual-meeting-controller.md) - [Virtual Office Communication Systems](https://www.trendhunter.com/trends/virtual-office-communication-system.md) - [Online Collaborative Tools](https://www.trendhunter.com/trends/beep-20.md) - [True Remote Collaboration Tools](https://www.trendhunter.com/trends/switchboard-app.md) - [One-Click Remote Meeting Tools](https://www.trendhunter.com/trends/spontaneousli.md) - [Screen-Recording Messaging Platforms](https://www.trendhunter.com/trends/video-messaging-platform.md) - [Quick Mute Controls](https://www.trendhunter.com/trends/mic-drop.md)