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# Japanese Streetwear Collections
Vogue Japan Announced a Collaborative Capsule with BAPE

By Colin Smith | Published 2022-04-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-x-bape
References: [highsnobiety](https://www.highsnobiety.com/p/bape-vogue-japan-collab-release-date/) & [instagram](https://www.instagram.com/p/Cbpf2BOhM-G/?utm_source=ig_embed&ig_rid=5ab59b3f-aded-48db-9130-a093c358a699)

[Vogue Japan](https://www.trendhunter.com/trends/vogue-singapore) announced the 'Vogue X BAPE' capsule, a collaborative collection with the Japanese streetwear brand '[A Bathing Ape](https://www.trendhunter.com/trends/aape-by-a-bathing-ape-1).' The collection was announced on Vogue Japan's Instagram page where the brand posted a BAPE Ape Head logo with '[Vogue BAPE](https://www.trendhunter.com/trends/forever-care)' written below it. Following this, more of Vogue's Instagram pages revealed items in the upcoming collaboration.

The items in the Vogue X BAPE capsule include t-shirts, bucket hats, sweaters, and wallets. Each of these items feature BAPE-inspired streetwear designs adorned in black, pink, white, and red colors. Additionally, there is a t-shirt and a sweater in the collection that features the 'Baby Milo' mascot that BAPE has become famous for.

The Voge X BAPE collection will be available for purchase as of April 2nd, 2022, at BAPE's online and physical retail locations.

Image Credit: Vogue, A Bathing Ape

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 97% | Activity: 98% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Fashion Collaborations:** The fashion industry can take advantage of the rise of collaborations such as this Vogue X BAPE capsule collection.
- **Streetwear Fashion:** The trend of streetwear fashion is growing, spawning collaborations between high-end and low-end fashion brands, providing opportunities for businesses and industry professionals alike.
- **Brand Crossovers:** The rise in popularity of collaborations between brands has established opportunities for creating new and fresh ideas through brand crossovers and partnerships.

### Where This Applies

- **Fashion:** The fashion industry can collaborate with streetwear brands to create new fresh fashion trend ideas such as the Vogue X BAPE capsule collection.
- **Retail:** The retail industry can take advantage of the rise of streetwear fashion by stocking streetwear items in their stores and creating interactive in-store experiences to attract those who follow this trend.
- **Marketing:** The marketing industry can create new and engaging advertising campaigns that will attract the attention of millennial and Gen-Z consumers who are interested in streetwear fashion trend.

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