# Crossover Supermodel Shoots Check Out These Sneak Peeks of the Vogue US September 2010 Issue By Annie Ho | Published 2010-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-us-september References: [serbia-in](http://www.serbia-in.com/models/adriana-lima-vogue/) & [vogue](http://www.vogue.com) [Vogue](https://www.trendhunter.com/trends/nft-collection2) US September has released a sneak peek of next's month issue, and it's filled with [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-relaunched) models who have crossed over into [runway work](https://www.trendhunter.com/trends/chinese-golden-age-models). If you're a fan of Miranda Kerr, Chanel Iman, Doutzen Kroes, Adriana Lima or Alessandra Ambrosio, you won't be disappointed in the 'Va-va-va-BOOM' editorial spread. The editorial spread features models in natural makeup, without all the glitz and glamour you see on the Victoria's Secret runway. The photographer for this editorial is Peter Lindbergh, and the fashion editor is Grace Coddington. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Crossover Supermodel Shoots:** Disruptive innovation opportunity: Creating editorial spreads that feature models crossing over into different industries, showcasing their versatility. - **Runway Work:** Disruptive innovation opportunity: Developing innovative fashion shows and runway events that showcase models in a more natural and relatable way. - **Natural Makeup:** Disruptive innovation opportunity: Creating new makeup products and techniques that enhance natural beauty and focus on minimalism. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity: Utilizing new technologies and techniques in fashion photography to capture unique and captivating images. - **Fashion Retail:** Disruptive innovation opportunity: Introducing new retail concepts that blur the lines between different fashion industries, allowing for crossover and experimentation. - **Beauty Industry:** Disruptive innovation opportunity: Developing innovative makeup products and techniques that cater to the growing trend of natural and minimalistic beauty. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md)