# Cinematic Countryside Editorials The Vogue US November 2012 Cover Shoot Stars Popstar Rihanna By Meghan Young | Published 2012-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-us-november-2012 References: [whoisscout](http://whoisscout.com/2012/10/15/the-unapologetic-star/) & [vogue](http://www.vogue.com) Promoting her seventh studio in an impressive seven years, Rihanna once again reprises her role as a [Vogue](https://www.trendhunter.com/trends/nft-collection2) cover girl for the Vogue US November 2012 issue. Titled 'Unapologetic,' she appears to adopt that sentiment in this editorial. Stunningly [cinematic](https://www.trendhunter.com/trends/il-pranzo-campaign), this photoshoot takes place in the countryside where dirt roads, dark forests and rocky grounds abound. Yet the Barbadian recording artist and actress is not styled in complementing outfits. Instead, the [lacy gowns, caged skirts](https://www.trendhunter.com/trends/songs-of-siren) and stockinged arms contrast beautifully with the natural setting. The Vogue US November 2012 cover shoot was shot by renowned photographer Annie Leibovitz. Styled by Camilla Nickerson, the looks are at once romantic and edgy. Rihanna shows why she is at the top of her game. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Cinematic Fashion Editorials:** There is an opportunity for fashion brands to experiment with cinematic backdrops and storytelling for their advertising campaigns to create captivating marketing campaigns. - **Contrasting Outfits in Natural Settings:** Fashion brands can leverage the power of contrasting outfits in natural settings to make their fashion items stand out. - **Celebrity-driven Fashion Campaigns:** By using celebrities to promote their fashion products, brands can target specific audiences and increase their reach. ### Where This Applies - **Fashion:** Fashion brands can leverage the concept of shooting cinematic fashion editorials to produce compelling ad campaigns. - **Entertainment:** Celebrities can be used as marketing tools for fashion brands to bolster their brand profile. - **Photography:** Incorporating the natural landscape as a backdrop in cinematic editorials presents a disruptive innovation opportunity for photographers to create experimental compositions. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md)