# 20s-Inspired Editorials The Vogue US May 2013 Cover Shoot Stars Actress Carey Mulligan By Meghan Young | Published 2013-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-us-may-2013 References: [fashionising](http://www.fashionising.com/pictures/b--carey-mulligan-grace-coddington-vogue-us-52746.html) & [vogue](http://www.vogue.com/magazine/article/great-expectations-carey-mulligan-as-daisy-buchanan-in-the-great-gatsby/) The filming of 'The Great Gatsby' may be all wrapped up, but actress Carey Mulligan has decided to channel Daisy Buchanan once again for the pages of the [Vogue](https://www.trendhunter.com/trends/nft-collection2) US May 2013 issue. Gracing the cover, she is dressed to the nines in '20s-inspired ensembles that any girl would die to get their hands on. Dripping in pearls and diamonds, covered in lace and feathers, Mulligan is a vision in [vintage-influenced ensembles](https://www.trendhunter.com/trends/lillys-vintage-vault). The Vogue US May 2013 cover shoot was lensed by famed photographer Mario Testino. Theatrical and grandiose, the photoshoot was styled by Grace Coddington. Gorgeously stunning in feminine excess, the wardrobe steals the show even though the venue is almost equally enthralling. Of course, Mulligan lends her [star power](https://www.trendhunter.com/trends/star-studded) to the elegant and opulent looks. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 66% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vintage Fashion:** There is a growing trend towards vintage-inspired fashion, creating opportunities for businesses that specialize in vintage clothing and accessories. - **Retro Photo Shoots:** The rise of retro photo shoots, where photographers bring back classic styles in modern settings, presents an opportunity for photographers to cater to this growing niche market. - **Film-inspired Fashion:** The popularity of film adaptations of popular novels like The Great Gatsby leads to fashion trends inspired by the time periods and styles of these films, providing opportunities for clothing designers and fashion retailers alike. ### Industries Being Reshaped - **Fashion Retail:** The trend towards vintage and film-inspired fashion creates opportunities for fashion retailers to curate collections and showcase unique styles to their customers. - **Photography:** The trend towards retro photo shoots creates opportunities for photographers to specialize in this style and offer their services to clients who want to capture a vintage feel in their photos. - **Event Planning:** Retro and vintage fashion trends can inspire themed events, creating opportunities for event planners to design and organize events that transport guests back in time. ## Related on Trend Hunter - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)