# Romantic Road Trip Editorials The Vogue US 'Lost Highway' Photoshoot Stars Actor Garrett Hedlund By Meghan Young | Published 2012-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-us-lost-highway References: [fashiongonerogue](http://fashiongonerogue.com/kati-nescher-garrett-hedlund-hit-the-road-for-peter-lindbergh-in-vogue-us-october-2012/) & [vogue](http://www.vogue.com/) A road trip has never been so romantic as the one captured in the [Vogue](https://www.trendhunter.com/trends/loewe-6) US 'Lost Highway' editorial. It isn't that there are a ton of loving embraces, sultry stares or the like. Instead, it is about the rustic setting, adorable [complementing outfits](https://www.trendhunter.com/trends/sergio-hudson) and affectionate looks quietly snuck into the photoshoot. As though they have been a couple forever, model Kati Nescher and actor Garrett Hedlund escape the pressures of everyday life and hit the road. The Vogue US 'Lost Highway' editorial was shot by photographer Peter Lindberg for the upcoming October 2012 issue of the magazine. Fashion editor Tonne Goodman and [menswear editor](https://www.trendhunter.com/trends/luxury-menswear-campaign) Michael Philouze provide the perfect outfits for a long weekend in the countryside. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 92% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Romantic Road Trips:** Opportunity for travel companies to create unique and personalized road trip experiences for couples seeking romantic getaways. - **Rustic-themed Fashion:** Potential for fashion brands to incorporate rustic and countryside-inspired styles into their collections, catering to a growing demand for nostalgic and nature-inspired fashion trends. - **Escapism Photography:** Opportunity for photographers to capture intimate and emotional moments in natural settings, providing an alternative approach to traditional fashion editorials. ### Where This Applies - **Travel:** Opportunity for the travel industry to market and create packages specifically tailored for romantic road trips. - **Fashion:** Fashion brands can incorporate rustic and countryside-inspired styles into their collections, creating a new market segment for nostalgic and nature-inspired fashion. - **Photography:** Photographers can explore and offer escapism photography services, capturing intimate and emotional moments in natural settings for fashion and editorial purposes. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [On-the-Road Fashion Shows](https://www.trendhunter.com/trends/louis-vuitton-prefall-2023.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)