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# Doll-Like Duo Photoshoots
The Vogue Us July 2012 'Risky Business' Editorial is Figurine-Friendly

By Jordy E | Published 2012-06-20 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-us-july-20121
References: [thingsilike-rotex.blogspot](http://thingsilike-rotex.blogspot.ca/2012/06/lara-stone-and-joan-smalls-in-vogue-us.html) & [vogue](http://www.vogue.com/)

The [Vogue](https://www.trendhunter.com/trends/nft-collection2) US July 2012 'Risky Business' editorial has opted for a doll-like display of [supermodels Lara Stone and Joan Smalls](https://www.trendhunter.com/trends/contemporary-femininity). The robotic movement that is somehow captured here is different from that which is observed in humans. Jagged gestures are the rule in this photoshoot, breaking down the fluidity that typically characterizes the work of Stone and Smalls.

Exaggerated blown-out hairdos appear to have a life of their own in Risky Business, a product of stylist Camilla Nickerson's vision. [Sleek, futuristic apparel](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) also reinforced the mechanical nature of this Vogue US set. The seamless capture of these motifs could have only been mastered by a pair of photographers like Mert & Marcus, the very visionaries behind Risky Business.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 92% | Activity: 70% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Doll-like Photography Trend:** Incorporating doll-like movements and exaggerated features in photo shoots of models and products.
- **Robotic Aesthetics Trend:** The use of mechanical and futuristic motifs in fashion and product display.
- **Theatrical Gesture Trend:** Breaking down fluidity and incorporating jagged gestures in fashion and product photography.

### Industries Being Reshaped

- **Fashion Industry:** Opportunities for fashion designers, photographers, and stylists to incorporate doll-like movements and robotic aesthetics in their work.
- **Beauty Industry:** Opportunities for hair and makeup professionals to experiment with exaggerated features in their work.
- **Product Photography Industry:** Opportunities to incorporate theatrical gestures and robotic aesthetics in product display photography.

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