# Fanciful Foreigner Photoshoots The Vogue Us July 2012 'Brazilian Treatment' Editorial is Animated By Jordy E | Published 2012-06-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-us-july-2012 References: [thingsilike-rotex.blogspot](http://thingsilike-rotex.blogspot.ca/2012/06/karlie-kloss-in-vogue-us-july-2012.html) & [vogue](http://www.vogue.com/) The [Vogue](https://www.trendhunter.com/trends/nft-collection2) US July 2012 'Brazilian Treatment' photoshoot hones in on the whims of American model and ballet dancer Karlie Kloss. Kloss' graceful mannerisms are readily apparent here as she zigzags between a range of [traveler personas](https://www.trendhunter.com/trends/new-travel-campaign), all of which are entirely eccentric in their own right. This Brazilian Treatment editorial was taken by photographer Mario Testino. In line with Testino's work is his emphasis here upon [colors, patterns and movement](https://www.trendhunter.com/trends/ski-collection-1). Floral dresses and angular bodysuits are used to draw attention to Kloss' intense positions, sometimes jumping, sometimes high kicking and always gazing ahead. The inclusion of a tribal group engaged in music making and back flips added to the fanciful nature of Brazilian Treatment's set. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 94% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Colorful Fashion Photography:** Disruptive innovation opportunity: Explore new ways of incorporating bold colors and patterns into fashion photography to create visually dynamic and captivating images. - **Traveler Personas:** Disruptive innovation opportunity: Develop unique and eccentric traveler personas to showcase fashion and style in editorial photoshoots, creating a sense of whimsy and imagination. - **Cultural Fusion in Fashion:** Disruptive innovation opportunity: Combine elements from different cultures to create visually striking and culturally diverse fashion editorials that celebrate global influences and promote inclusivity. ### Sectors Adopting This - **Fashion Photography:** Disruptive innovation opportunity: Utilize innovative techniques and concepts in fashion photography to enhance storytelling and create captivating visuals. - **Fashion Design:** Disruptive innovation opportunity: Collaborate with photographers and models to push boundaries in fashion design by showcasing garments in unique and imaginative ways. - **Magazine Publishing:** Disruptive innovation opportunity: Incorporate creative and imaginative editorials to attract and engage readers, offering a fresh and unique perspective in fashion and lifestyle content. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md)