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# Bold Button-Up Shots
Patrick Demarchelier Shot Three Models for Vogue US February 2014

By Ashley Noelle Lesiak | Published 2014-01-28 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-us-february-2014-demarchelier
References: [fashnberry](http://fashnberry.com/magazines/sasha-pivovarova-fei-fei-sun-anais-mali-by-patrick-demarchelier-for-vogue-us-february-2014/) & [vogue](http://www.vogue.com/)

All of the ensembles in this [Vogue](https://www.trendhunter.com/trends/no-rules-club) US February 2014 editorial are boldly buttoned up and maddeningly minimalist. Legendary fashion photographer Patrick Demarchelier snaps up three different models who are all absolutely unique.

Models Fei Fei Sun, Anais Mali and Sasha Pivovarova share the spotlight together. Although they all look completely different, each one sports side parted hair that is pulled back, light brown eye shadow and [bold colored lips](https://www.trendhunter.com/trends/il-pranzo-campaign) in variations of red.

The styling story behind this Vogue US February 2014 spread is all about buttoned up collared shirts. Men’s-inspired tailoring and interesting minimalism come together to make this shoot incredibly fresh and chic. All the colors are classically preppy, such as red, blue, black and white. Even the few accessories stick to that same color palate.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 77% | Activity: 49% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Bold Button-up Shirts:** Opportunities for fashion brands to incorporate minimalist yet colorful button-up shirts into their collections.
- **Preppy Minimalism:** Fashion designers can incorporate preppy and minimalist styles into their collections through color choices and tailored menswear-inspired designs.
- **Side-parted Hair:** Opportunities for hairstyling companies to offer side-parted hair as a trending style for women.

### Sectors Adopting This

- **Fashion:** Fashion brands can incorporate bold button-up shirts and preppy minimalism into their collections.
- **Beauty:** Beauty companies can market light brown eye shadow and bold colored lips as part of a minimalist makeup trend.
- **Hairstyling:** Hairstyling companies can offer side-parted hair styling services as a trending style for women.

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