# Athletically Contrasting Photoshoots The Vogue US 'Country Strong' Editorial Includes Athletes By Jordy E | Published 2012-05-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-us-country-strong References: [thingsilike-rotex.blogspot](http://thingsilike-rotex.blogspot.ca/) & [vogue](http://www.vogue.com/) The [Vogue](https://www.trendhunter.com/trends/nft-collection2) US 'Country Strong' photoshoot now featured in the June 2012 edition of the publication showcases American supermodel Karlie Kloss alongside [male athletes](https://www.trendhunter.com/trends/glossier-5). The men who participated are found engaged in various sporting activities, clad in running shoes and skin-tight boxer shorts. This Kloss editorial was taken by photographer Annie Leibovitz. Here, Leibovitz has spearheaded highly eccentric images, contrasting Kloss' figure with dripping sheets of water and even a basketball net. Kloss is now well-known for her ability to morph into unpredictable roles, working with the creative directors of brands like [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-relaunched), Ocar de la Renta and Elie Saab. This particular photoshoot adds to her stellar portfolio, displaying just how glamorous sports themes can truly be. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 55% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Athlete-model Collaborations:** Fashion brands can collaborate with athletes to create visually striking and unconventional photoshoots that appeal to both fashion and sports enthusiasts. - **Sports-inspired Glamour:** Sports themes can be explored in a glamorous way, creating an innovative and sophisticated take on athletic fashion. - **Unconventional Photography Techniques:** Photographers can experiment with unconventional techniques, such as dripping water or contrasting backgrounds, to create visually stunning photoshoots. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate athletic themes and partner with athletes to create striking visual campaigns that showcase unconventional approaches to sportswear. - **Sports:** Sports brands can partner with fashion brands and photographers to create visually stunning campaigns that appeal to both sports enthusiasts and fashion consumers. - **Photography:** Photographers can explore unconventional techniques and themes to create visually striking photoshoots for a variety of industries, including fashion and art. ## Related on Trend Hunter - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Athlete-Backed Stigma-Addressing Campaigns](https://www.trendhunter.com/trends/anna-leigh-waters.md) - [Athlete-Backed Menstruation Campaigns](https://www.trendhunter.com/trends/sportyourperiod.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Athlete-Starring Cosmetic Campaigns](https://www.trendhunter.com/trends/glossier-5.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md)