# French Chic Photospreads The Vogue US ‘Americans in Paris' Editorial Shows Timeless St By Venessa Fisher | Published 2010-04-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-us-americans-in-paris References: [fashiongonerogue](http://www.fashiongonerogue.com/2010/04/14/daria-werbowy-by-mario-testino-vogue-us-may-2010/) & [vogue.cn](http://www.vogue.com.cn/) Beautiful brunette Daria Werbowy is tres chic inside the [Vogue](https://www.trendhunter.com/trends/no-rules-club) US 'Americans in Paris' spread for the magazine's May 2010 issue. Shot by photographer Mario Testino, the shoot takes place on the beautiful [streets of Paris](https://www.trendhunter.com/trends/eva-green) and explores the French city. Styled by Marie-Amelie Sauve, Werbowy shows off designs by Alexander Wang, Phillip Lim and Ralph Lauren. The [tailored yet feminine](https://www.trendhunter.com/trends/knys-fall-2025), sporty yet sophisticated pieces epitomize truly timeless elegance at its best. **Implications** - Consumers have gradually become desensitized to advertisements because of their overwhelming abundance in society. They now take notice of ads that are unique for their exceptional professional quality and atypical content. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fashion Photospreads:** Creating unique and high-quality fashion photospreads can help brands stand out in a saturated advertising market. - **Parisian-inspired Fashion:** Designers can incorporate Parisian-inspired fashion pieces into their collections to embrace timeless elegance. - **Sophisticated Sportswear:** Brands can explore the market for tailored, feminine and sports-sophisticated pieces that epitomize timeless elegance. ### Industries Being Reshaped - **Fashion:** Fashion brands can create and promote visually stunning photospreads to set themselves apart from competitors. - **Advertising:** Advertising agencies can focus on high-quality and atypical content to create unique ads that grab consumer attention. - **Photography:** Photographers can embrace the trend of creating high-quality, unique and visually stunning photospreads for fashion brands and magazines. ## Related on Trend Hunter - [Stylish City-Inspired Collections](https://www.trendhunter.com/trends/diors-2024-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [French Retailer Expansions](https://www.trendhunter.com/trends/french-retailer.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)