<!-- canonical: https://www.trendhunter.com/trends/vogue-uk-may-20101 -->
<!-- robots: noindex -->

# Bathroom Ball Gowns
A Dazzling Dorothea Barth Jorgensen for Vogue UK May 2010

By Luisa Amanda Gomes | Published 2010-04-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-uk-may-20101
References: [fashiongonerogue](http://fashiongonerogue.com/2010/04/13/dorothea-barth-jorgensen-by-paolo-roversi-vogue-uk-may-2010/) & [forums.thefashionspot](http://forums.thefashionspot.com/)

In the Vogue UK May 2010 issue, Dorothea Barth Jorgensen manages to look breathtaking while modeling against what seems to be plain washroom backgrounds. Photographer Paolo Roversi captures the model wonderfully, even though she's not in the most glamorous of settings.

Yet, I guess looking gorgeous wouldn't be hard when one is wearing beautiful ensembles from Elie Saab, Atelier Versace and Armani Prive. These sequined dresses truly stand out in the midst of the bathroom tiles--so much so that maybe girls should only wear their most fabulous frocks in the washroom.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 73% | Activity: 31% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Bathroom Fashion:** Disruptive innovation opportunity: Creating a line of clothing specifically designed to be worn in bathrooms, combining style and practicality.
- **Unconventional Photoshoots:** Disruptive innovation opportunity: Developing unique and unexpected locations for fashion photography to create visually striking images.
- **High Fashion Everywhere:** Disruptive innovation opportunity: Bringing high fashion into unexpected places, like bathrooms, to challenge traditional perceptions and create a new market niche.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Experimenting with unconventional fashion shoots and designs to push boundaries and create new trends.
- **Photography:** Disruptive innovation opportunity: Exploring unusual locations and concepts for fashion photography to create captivating and memorable images.
- **Interior Design:** Disruptive innovation opportunity: Redefining the concept of bathroom spaces by incorporating stylish elements and making them suitable for fashion showcases.

## Related on Trend Hunter

- [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)
- [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)
- [Design-Forward Toilet Campaigns](https://www.trendhunter.com/trends/design-changes-everything.md)
- [Pink-Hued Bath Lines](https://www.trendhunter.com/trends/barbie-x-hewi.md)
- [Doll-Inspired Sanitaryware Collections](https://www.trendhunter.com/trends/hewi-and-barbie.md)
- [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)
- [Sustainable Bathroom Design Collections](https://www.trendhunter.com/trends/sustainable-bathroom-design.md)
- [Ultra-Stylish Bathroom Decor](https://www.trendhunter.com/trends/beauty-accessories.md)
- [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md)
