# Goldilocks Editorials ‘Girls Allowed' in Vogue UK March 2010 Does Sweet and Spoiled By Venessa Fisher | Published 2010-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-uk-march-2010 References: [fashionising](http://www.fashionising.com/pictures/p--Patricia-van-der-Vliet-Vogue-UK-March-2010-5031-75761.html) In the ‘Girls Allowed’ editorial for [Vogue](https://www.trendhunter.com/trends/nft-collection2) UK March 2010, Dutch supermodel Patricia Van der Vliet looks like a child who is about to have a temper tantrum over not getting a new pair of shoes at the mall. Van der Vliet, who was a finalist on ‘Holland’s Next Top Model,’ sports [powder-puff pastel ruffled dresses](https://www.trendhunter.com/trends/songs-of-siren), chunky jewels and an oversized bow to tame her curly locks. The spread is all about [pretty and girly for spring](https://www.trendhunter.com/trends/femininity-in-bloom), although I think you have to be 12 to pull this look off. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Childlike Fashion:** Opportunities for designers to create playful, youthful clothing for adults. - **Nostalgic Beauty:** Cosmetic companies can market vintage-inspired makeup collections. - **Whimsical Home Decor:** Interior designers can add playful elements to create homes with a touch of childhood wonder. ### Where This Applies - **Fashion:** Brands can create clothing lines that cater to adults who want to embrace their inner child. - **Beauty:** Companies can target customers with makeup inspired by past decades. - **Interior Design:** Designers can incorporate playful elements into home decor to add a sense of nostalgia. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Cheerful Spring-Ready Collaborative Fashion](https://www.trendhunter.com/trends/diane-von-furstenberg-1.md)