# Retro Street Photoshoots The Vogue UK June 2012 'London Calling' Editorial Features Urban Hubs By Jordy E | Published 2012-05-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-uk-june-2012 References: [mean-and-proud.livejournal](http://mean-and-proud.livejournal.com/558070.html) & [vogue](http://www.vogue.co.uk/) The [Vogue](https://www.trendhunter.com/trends/nft-collection2) UK June 2012 'London Calling' photoshoot showcases the work of American model Arizona Muse. Just as the title would suggest, the images take viewers on a tour of multiple urban English hubs, displaying quaint diners and colossal bridges, which are two common British traits. Photographer Ben Morris also captured Olympic ring circles, echoing the hype currently surrounding the upcoming games that are set to take place in the city. Muse displayed her classic short coif: the same one that she has stayed true to in her most recent spreads. Stylist Miranda Almond selected [retro ensembles](https://www.trendhunter.com/trends/maison-amorys-gingham-edit) for the series, opting for professional a-line skirts and tied silk handkerchiefs. The 1950s feel given off by these ensembles works well here, merging Muse's [boyish appeal with overtly feminine apparel](https://www.trendhunter.com/trends/contemporary-femininity). ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Retro-themed Photoshoots:** Opportunity for photographers to collaborate with fashion brands to create more throwback-themed content. - **Nostalgia-inspired Fashion:** Fashion designers can capitalize on the trend and release retro-themed collections to cater to consumers' desire for vintage looks. - **Urban Travel Photography:** Travel bloggers and photographers can leverage the trend to create visually stunning content that features unique urban destinations. ### Sectors Adopting This - **Fashion Industry:** Fashion brands can leverage the trend by collaborating with retro-themed photographers to create unique throwback campaigns. - **Photography Industry:** A photography studio can offer retro-themed photo shoots to attract customers who are looking for a vintage or nostalgic look and feel. - **Travel Industry:** Travel agencies and companies can use the trend to promote unique urban destinations that offer a mix of culture, history, and architecture. ## Related on Trend Hunter - [Comfortably Chic Capsules](https://www.trendhunter.com/trends/modern-muse.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md)