# Plasticine Jewelry Editorials The Vogue UK December 2012 Set Was Designed by Alexandra Bruel By Meghan Young | Published 2013-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-uk-december-2012 References: [trendland](http://trendland.com/alexandra-bruels-shoot-to-thrill-for-vogue-uk-december-2012/) & [behance.net](http://www.behance.net/alexandrabruel) The Vogue UK December 2012 editorial has found a imaginatively funky way to showcase the season's covetable baubles. The prestigious publication enlisted French art director and illustrator Alexandra Bruel, the same artist who created the [Mourriture for Fricote Mag](http://www.trendhunter.com/trends/mourriture-for-fricote-mag) series, to put together a playful set design that highlighted the more vibrant qualities of the jewels put on display. Styled by editor Carol Woolton, the Vogue UK December 2012 editorial was inspired by the pop art of Andy Warhol and Roy Lichtenstein among others. From iconic cans of soup to tentacled rainbows, the objects upon which the accessories are placed on may steal some of their spotlight. Overall, the Vogue UK December 2012 editorial captures people's attention is a bright and festive way, perfect for the holiday season. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 61% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Plastic Jewelry:** Innovative materials such as plasticine offer the opportunity to create playful, statement pieces with a more sustainable and affordable edge. - **Pop Art Inspiration:** Incorporating pop art styles and references in fashion editorials and campaigns can create a visually striking and memorable effect that appeals to diverse audiences. - **Playful Set Design:** Collaborating with artists and designers for creative set designs in fashion editorials and campaigns can add an element of playfulness and whimsy that elevates the presentation of products. ### Industries Being Reshaped - **Fashion:** Incorporate innovative materials and playful set designs in fashion campaigns to create memorable, statement-making visuals. - **Jewelry:** Using unconventional materials, such as plasticine, to create statement jewelry pieces can appeal to those looking for unique and sustainable additions to their collections. - **Art and Design:** Collaborating with fashion brands for creative projects, such as set design for editorial shoots or product collaborations, can expand the reach and impact of an artist or designer's work. ## Related on Trend Hunter - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Luxe-Jewelry Artful Holiday Cards](https://www.trendhunter.com/trends/tiffany-co-2.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Tarnish-Resistant Jewelry Pieces](https://www.trendhunter.com/trends/flaire-cos-winter-edit.md) - [Jewelry-Centric Coffee-Table Books](https://www.trendhunter.com/trends/solange-azagurypartridge.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Playful Jewelry Brands](https://www.trendhunter.com/trends/mademoiselle-jules.md) - [Jewelry-Filled Advent Calendars](https://www.trendhunter.com/trends/abbott-lyon-jewelry-advent-calendar.md)