# Exotical Urban Editorials The Vogue 'The Silk Road' Photoshoot Stars Kate Moss & Chiwetel Ejiofor By Meghan Young | Published 2013-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-the-silk-road References: [whoisscout](http://whoisscout.com/2013/11/12/mr-ejiofor-for-vogue/) & [vogue](http://www.vogue.com) The [Vogue](https://www.trendhunter.com/trends/nft-collection2) 'The Silk Road' editorial stars two heavy weights: [top model Kate Moss](https://www.trendhunter.com/trends/star-studded) and British actor Chiwetel Ejiofor, who will soon be seen in the highly anticipated film '12 Years a Slave.' There are no rags for him in this photoshoot, however. Instead, he is dressed in a range of [sharp suits](https://www.trendhunter.com/trends/luxury-menswear-campaign) to better complement the resort style of the blonde beauty herself. Shot by famed photographer Mario Testino, the Vogue 'The Silk Road' editorial is set to appear in the December 2013 issue of the American publication. It is set in Istanbul, which the fashion reflects accordingly. Styled by Tonne Goodman, the wardrobe captures the "urbanity and refinement of the city itself," as written in the magazine. Sophistication never looked so good or so exotic. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 67% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Resort Style Fashion:** Opportunity for luxury fashion brands to create resort wear collections inspired by exotic locations. - **Celebrity Collaborations:** Opportunity for fashion magazines to feature famous actors and models in high-end editorials, enhancing the aspirational appeal of their brand. - **Destination-inspired Editorials:** Opportunity for fashion photographers to capture the essence of a specific city or country in editorial shoots, merging fashion and travel. ### Who This Affects Most - **Luxury Fashion:** Opportunity for luxury fashion brands to create resort wear collections inspired by the exotic locations featured in editorials. - **Fashion Magazines:** Opportunity for fashion magazines to feature famous actors and models in high-end editorials, enhancing the aspirational appeal of their brand. - **Fashion Photography:** Opportunity for fashion photographers to capture the essence of a specific city or country in editorial shoots, merging fashion and travel. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md)