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# Replacing Iconic Fashion Editors
Aliona Doletskaya to Succeed Anna Wintour at Vogue

By Going Like Sixty | Published 2008-09-11 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-successor-rumors-aliona-doletskaya-russian-vogue-editor-has-a-shot
References: [nytimes](http://www.nytimes.com/2008/09/10/fashion/shows/10RUSSIAN.html)

New York Fashion Week heads have been turning toward a [Vogue](https://www.trendhunter.com/trends/vogue-singapore) editor, and shockingly, she isn't Anna Wintour. **Aliona Doletskaya**, the editor of **Vogue Russia**, is rumored to be the next editor of Vogue U.S. if Anna Wintour decides to give up the title.

Aliona Doletskaya seems to be the real-life counterpart of Miranda Priestly of "The Devil Wears Prada." Ten years behind the desk at Russian Vogue have certainly not softened her.

**Implications** - Aliona Doletskaya is at least as stylish and terrifying as Anna Wintour. She views the [fashion world](https://www.trendhunter.com/trends/alessandro-micheles) as one where "Everything is gorgeous, stunning, caramel on top of caramel, and cream on top of that."

Amen to that, sister. Amen.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 30% | Activity: 35% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Replacing Iconic Fashion Editors:** Disruptive innovation opportunity: Explore new talent and fresh perspectives in the fashion industry by replacing iconic fashion editors with a new generation of innovative leaders.
- **Fashion Week Heads Turning Toward Vogue Editor:** Disruptive innovation opportunity: Capitalize on the attention towards Vogue editors by leveraging their influence and expertise to drive fashion-related events and collaborations.
- **Aliona Doletskaya: the Next Vogue US Editor?:** Disruptive innovation opportunity: Embrace the potential leadership change at Vogue US and tap into Aliona Doletskaya's unique vision to drive new directions and narratives in the fashion publication industry.

### Industries Being Reshaped

- **Fashion Publishing:** Disruptive innovation opportunity: Reinvent traditional fashion publishing by embracing new editorial voices and perspectives to cater to diverse consumer interests.
- **Fashion Events:** Disruptive innovation opportunity: Curate fashion events that showcase the influence and expertise of Vogue editors, attracting industry professionals and fashion enthusiasts alike.
- **Fashion Leadership:** Disruptive innovation opportunity: Foster a new generation of fashion leaders by providing opportunities for emerging talent to take on influential roles within the industry.

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