# Magazine Staff as Fashion Models US Vogue: Office Chic By Bianca | Published 2008-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-staff-office-chic References: [fashionista](http://fashionista.com/2008/05/vogue_assistants_get_photo_sho.php) Building on the recent fascination with the inner workings of fashion magazines and the stylish people who put them together comes a much-anticipated photo spread in **US [Vogue](https://www.trendhunter.com/trends/vogue-singapore)** that will feature the staff in place of models. Here's your chance to find out if the rumors about the demands by editor-in-chief Anna Wintour are really true; you'll find out for yourself it the North American staffers really are stick-thin ueber-fashionistas. The shoot will feature editorial staff, assistants and even interns in a fall fashion piece promoting "[office chic](https://www.trendhunter.com/trends/after-hours-collection)." Ever since the [Devil Wears Prada](https://www.trendhunter.com/trends/aero-pistachio) was released, and TV shows like Ugly Betty have aired, the fascination with fashion magazines has spread like wildfire. Check out a few more related features: ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 60% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Magazine Staff as Models:** Fashion magazines are creating shoots featuring editors, assistants, and interns instead of models, allowing for a more relatable fashion editorial experience. - **Office Chic:** The upcoming fall fashion trend of dressing like stylish editorial staff and intern assistants is disrupting the fashion industry. - **Inner Workings of Fashion Magazines:** The trend of revealing behind-the-scenes peeks at the making of glossy magazine spreads is disrupting traditional fashion media. ### Sectors Adopting This - **Fashion and Beauty:** The fashion industry is impacted by the willingness of fashion magazines to use their own staff as models, illustrating the relatability to the everyday person. - **Media and Entertainment:** The entertainment industry is perpetuating the fascination with the workings of fashion magazines, with books, movies, and TV shows exploring the topic. - **Marketing and Advertising:** Advertising agencies may discover new ways to leverage the trend of using editorial staff as models to promote their own brands and products. ## Related on Trend Hunter - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Fashion-Centric Co-Working Spaces](https://www.trendhunter.com/trends/hollywood-production-center.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)