# Playful Rap Group Editorials This Vogue Spread Features Kendall Jenner, Tyler, The Creator & More By Riley von Niessen | Published 2016-12-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-spread References: [hypebeast](http://hypebeast.com/2016/12/kendall-jenner-tyler-the-creator-vogue-2017-january) & [vogue](http://www.vogue.com/?hjbhj) For the January 2017 [Vogue](https://www.trendhunter.com/trends/nft-collection2) spread, Kendall Jenner, Tyler, The Creator and other members of Odd Future, were the focus of photographer Mario Testino's candid imagery. The socialite and model was adorned in a wardrobe of designer wear, with names like Ralph Lauren, Versace, Marc Jacobs, Riccardo Tisci, OFF-WHITE and Givenchy in the mix. Tyler, The Creator and Odd Future sported [Golf Wang](https://www.trendhunter.com/trends/golf-wang-x-supreme) apparel, helping the images to jump out. Kendall Jenner modeled some of the offerings from the Californian rapper's label as well, generating a cohesively vibrant aesthetic. With the group posing on vintage cars, skateboarding and running around the sunny city, the Vogue spread has a chaotic element that commands its viewer's attention. Image Credit: Mario Testino ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 99% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Candid Imagery:** The use of candid and unposed imagery in fashion spreads offers an authentic and relatable aesthetic, disrupting traditional posed photography. - **Mixing Designer and Streetwear:** Blending high-end designer wear with streetwear creates a unique and eclectic style, opening up new possibilities for fashion collaborations and partnerships. - **Chaotic Aesthetic:** Embracing chaos and capturing spontaneous moments in fashion editorials adds an element of energy and excitement that resonates with viewers, inspiring innovative storytelling and branding opportunities. ### Who This Affects Most - **Fashion Photography:** The use of candid and unposed imagery in fashion spreads presents a disruptive innovation opportunity for photographers to capture more authentic moments and shift away from traditional posed photography. - **Fashion and Streetwear:** The trend of mixing designer and streetwear creates a disruptive innovation opportunity for fashion brands to tap into new consumer segments and explore collaborations between luxury and urban fashion. - **Fashion Editorial and Advertising:** Embracing a chaotic aesthetic in fashion editorials and advertising campaigns offers a disruptive innovation opportunity to create bold, attention-grabbing visuals that break away from traditional, overly polished imagery. ## Related on Trend Hunter - [Streetwear Collaboration Capsules](https://www.trendhunter.com/trends/golf-wang-x-supreme.md) - [Artist-Inspired Printed Sneakers](https://www.trendhunter.com/trends/tyler-the-creator.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Ambassador-Focused Footwear Campaigns](https://www.trendhunter.com/trends/vans.md) - [Collaboration Canned Tea Fashions](https://www.trendhunter.com/trends/arizona-iced-tea-and-golf-wang.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md)