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# Boho Americana Editorials
The Vogue Spain April 2012 Shoot Stars Auguste Abeliunaite

By Meghan Young | Published 2012-03-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-spain-april-2012
References: [fashiongonerogue](http://fashiongonerogue.com/auguste-abeliunaite-hunter-gatti-vogue-spain-april-2012/) & [vogue.es](http://www.vogue.es/)

Model Auguste Abeliunaite channels her inner Americana boho in the Vogue Spain April 2012 editorial. Lensed by [Barcelona](https://www.trendhunter.com/trends/resort-wear-collection)-based photography studio [Hunter & Gatti](https://www.trendhunter.com/trends/kenzo-and-hunter), the photo shoot has a gritty and saturated look that adds a raw quality to the photography as well as the fashion.

The Vogue Spain April 2012 editorial was styled by Sara Fernandez. The brunette Lithuanian beauty dons casual-chic designs from fashion labels such as [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign), Balmain and Prada. Despite the bohemian vibe, there is a sophistication to the outfits that make them perfect for the working woman -- on her day off, of course. The layered, laid-back looks are completed with red lips and cat-eyes by makeup artist Frank Garrett and lush curls by hairstylist Paco Garrigues.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 89% | Activity: 80% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Boho Americana Fashion:** There is an opportunity to tap into the growing demand for more laid-back, bohemian-inspired fashion with a distinctly American twist.
- **Saturated Photography:** There is an opportunity to experiment with more raw, saturated and gritty photography styles, which can add an extra layer of depth to editorial and advertising shoots.
- **Sophisticated Casual Wear:** There is an opportunity to create more sophisticated casual wear designs that can be worn by the working woman on her day off, combining comfort with chic style.

### Sectors Adopting This

- **Fashion:** Fashion designers and retailers can take inspiration from the bohemian and Americana aesthetic of the Vogue Spain shoot to create more casual-chic collections.
- **Photography:** Photography studios and freelancers can use the raw and saturated look of the Vogue Spain shoot as inspiration to develop their own unique styles for editorial and advertising work.
- **Beauty and Personal Care:** Beauty brands can draw inspiration from the makeup and hair styling in the Vogue Spain shoot to create beauty looks that complement the more laid-back, bohemian-inspired fashion trend.

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