# Sandy All-White Editorials The Vogue Russia 'Polar Day' Photoshoot Stars Jacquelyn Jablonski By Meghan Young | Published 2014-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-russia-polar-day References: [models](http://models.com/feed/?p=51171) & [vogue.ru](http://www.vogue.ru) The Vogue Russia 'Polar Day' editorial might reference the cold of winter, but the looks are much more suited for summer. The photoshoot does show up in the June 2014 issue of the publication, after all. Instead of appearing icy and remote, it is serene and pure. These traits are something everyone could use throughout the hotter months. Not to mention a [loose-fitting and sophisticated wardrobe](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) to go along with them. Shot on location by photographer Emma Tempest, the Vogue Russia 'Polar Day' editorial stars model Jacquelyn Jablonski. The brunette beauty is outfitted by stylist Camilla Pole, who pulled [pristine pieces](https://www.trendhunter.com/trends/alessandra-rich) from the likes of Proenza Schouler, J.W. Anderson and [Balenciaga](https://www.trendhunter.com/trends/winter-2025-campaign). Hair stylist Halley Brisker and makeup artist Sandra Cooke were on beauty duty. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 76% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **All-white Fashion:** The trend of all-white fashion can be disruptive for fashion retailers and designers, with opportunities to create sustainable and versatile pieces. - **Serene Aesthetic:** The serene aesthetic trend in editorial and advertising photography provides opportunities for brands to showcase their products in a calming and less distracting environment. - **Summer/winter Hybrid:** The trend of mixing summer and winter fashion styles can provide opportunities for retailers to offer versatile year-round clothing options for consumers. ### Where This Applies - **Fashion Retail:** The all-white fashion trend offers disruptive innovation opportunities for retailers and designers in the fashion industry looking to explore sustainable and minimalistic clothing options. - **Beauty and Makeup:** As the natural makeup and beauty trend rises in popularity, there are disruptive innovation opportunities for makeup artists and beauty brands to offer more organic and eco-friendly products. - **Travel and Hospitality:** The serene aesthetic trend in photography can inspire innovative travel and hospitality industry professionals to create promotional materials that showcase the destinations in a calming and relaxing manner to attract potential customers. ## Related on Trend Hunter - [Vibrant Winter-Ready Luxe Fashion](https://www.trendhunter.com/trends/studio-nicholson-6.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Rugged Winter-Ready Apparel](https://www.trendhunter.com/trends/winter-collection-2.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Tactile Summer Capsules](https://www.trendhunter.com/trends/wild-horizon.md)