# Mod Menswear Editorials The Vogue Russia Performance Photoshoot is Male-Centric By Jordy E | Published 2013-01-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-russia-performance References: [mode.newslicious.net](http://www.mode.newslicious.net/2013/01/performance-saskia-de-brauw-by-paolo.html) & [vogue.ru](http://www.vogue.ru) The [Vogue](https://www.trendhunter.com/trends/no-rules-club) Russia Performance editorial will be featured in the publication's February 2013 issue. Model Saksia de Brauw takes on a masculine look within the pages with the help of stylist Mauricio Nardi. Nardi and de Brauw's work enabled Vogue Russia to deliver a [unique menswear photoshoot](https://www.trendhunter.com/trends/soft-touch-by-bugatchi). While de Brauw is known for her [feminine appeal](https://www.trendhunter.com/trends/songs-of-siren), the publication's team has enabled her to look much like an in-vogue male. This is an offshoot of the baggy work pants, commanding blazers and oxford shoes that were selected by Nardi. Photographer Paolo Roversi brought these elements together in a dark, haunting manner as he captured de Brauw with minimal lighting in an empty event hall, adding a further sense of oddity to Performance. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Gender-bending Fashion:** The Vogue Russia Performance photoshoot demonstrates the growing trend of blurring gender boundaries in fashion, offering disruptive innovation opportunities for inclusive and diverse clothing lines. - **Androgynous Styling:** The editorial showcases the rise of androgynous styling in menswear, presenting an opportunity for designers to create gender-neutral clothing that appeals to a broader range of consumers. - **Dark, Minimalistic Aesthetics:** The haunting, minimalistic visual approach of the Vogue Russia Performance editorial suggests a trend towards darker, moodier aesthetics in men's fashion, providing an opportunity for brands to explore unconventional marketing strategies. ### Where This Applies - **Fashion:** The Vogue Russia Performance editorial highlights the need for the fashion industry to embrace inclusivity and diversity, presenting disruptive innovation opportunities for brands that cater to gender-fluid consumers. - **Photography:** The dark and haunting photography style employed in the Vogue Russia Performance editorial offers an opportunity for photographers to explore alternative approaches and techniques that evoke mystery and intrigue. - **Marketing:** The unconventional and visually striking nature of the Vogue Russia Performance editorial opens avenues for innovative marketing campaigns that cater to niche audiences and challenge traditional beauty standards. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md)