# High Society Editorials The Vogue Russia May 2012 'Scary Girl' Photoshoot is Upper Class By Jordy E | Published 2012-05-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-russia-may-20122 References: [mode.newslicious.net](http://mode.newslicious.net/2012/05/scary-girl-chloe-moretz-by-alix-malka.html) & [vogue.ru](http://www.vogue.ru/) The [Vogue](https://www.trendhunter.com/trends/nft-collection2) Russia May 2012 'Scary Girl' photoshoot coincides with the authentic looks worn by retro members of high society. American model Chloe Moretz assumes the bourgeois role quite well here, brandishing large strings of pearls and posh leather gloves. Professional stylist Natasha Royt put together these [upper-class outfits](https://www.trendhunter.com/trends/the-bergdorf-soire). The collection of lace, fringe and chiffon fits with the 1950s cuts, many of which showcase high neck lines and long frocks. These ensembles are ones that may be still seen today at [elegant affairs](https://www.trendhunter.com/trends/contemporary-femininity), providing a testimonial to the theory that classic apparel rarely goes out of style. Moretz's dark blunt bob spliced in a 1920s vibe as one of the hair dos most frequently associated with the decade. Altogether, these vintage hints make for a glamorous production. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Retro-inspired Fashion:** Opportunity to create new lines of clothing that combine vintage aesthetics with modern designs. - **Classic Apparel:** Opportunity to market timeless pieces that can be worn at elegant events for years to come. - **Authentic Looks:** Opportunity for retailers to curate collections that capture the essence of high society fashion throughout history. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity to create clothing that is both timeless and on-trend. - **Luxury Goods:** Opportunity to market high-end accessories that embody the elegance and sophistication of high society fashion. - **Hair and Beauty:** Disruptive innovation opportunity to revive vintage hairstyles and beauty trends for a modern audience. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)