# Haunted Puppetography Vogue Russia May 2010 Editorial is Spooky Yet Ethereal By Venessa Fisher | Published 2010-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-russia-may-20101 References: [fashiongonerogue](http://www.fashiongonerogue.com/iris-strubegger-heidi-mount-paolo-roversi-emvogue-russiaem-2010/) & [vogue.ru](http://www.vogue.ru/) Models Iris Stubegger and Heidi Mount are looking rather interesting in their latest work for [Vogue](https://www.trendhunter.com/trends/nft-collection2) Russia May 2010. The duo tell a haunting story that incorporates classic Russian ballet themes as well as theatre and drama. Shot by photographer Paolo Roversi and styled by Sheila Single, the editorial shows looks from Valentino, Givenchy and Chanel. Although a little spooky with the [puppet-like characters](https://www.trendhunter.com/trends/viktorrolf-x-disney), the majority of the shoot is quite intriguing. **Implications** - While many find images portraying [horror or fearful scenes](https://www.trendhunter.com/trends/scary-good-campaign) as unsettling, many individuals find them exciting and thrilling. Businesses that tailor their products to match the preferences of this type of consumer will likely experience high levels of success. Consumers with a passion for these types of themes will likely succeed. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 72% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Haunting Storytelling:** Opportunity for businesses to incorporate spooky and ethereal elements in their storytelling and marketing strategies. - **Puppet-like Characters:** Opportunity for businesses to incorporate unique character designs into their branding and advertising efforts. - **Classic Russian Ballet Themes:** Opportunity for businesses to incorporate traditional art forms into their modern marketing campaigns. ### Where This Applies - **Fashion:** Fashion brands can incorporate spooky and ethereal elements in their designs, runway shows, and marketing campaigns. - **Entertainment:** Film, TV shows and theater productions can use puppetry and haunting storytelling to create unique and captivating experiences for audiences. - **Marketing and Advertising:** Marketing companies can use classic art forms such as Russian ballet themes and puppetry to create unique and memorable advertising campaigns. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Oversized Pupper Fashion Installations](https://www.trendhunter.com/trends/giant-puppets.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md)