# Twisted Espousal Editorials The Vogue Russia July 2012 Bush Photoshoot Updates Marriage Apparel By Jordy E | Published 2012-07-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-russia-july-20122 References: [mode.newslicious.net](http://mode.newslicious.net/2012/07/my-white-day-lily-donaldson-by-richard.html) & [vogue.ru](http://www.vogue.ru/) The Vogue Russia July 2012 'My White Day' editorial showcases a variety of ivory-only ensembles. Inspired by classic wedding day looks, stylist Sarah Richardson offered her own interpretation of time-honored matrimony apparel with eccentric couture twists. My White Day was taken by photographer Richard Bush. Bush's use of a light grey backdrop fit well with the matrimony theme and with model Lily Donaldson's mastery of the set. The long dresses with seductive slits and chic pleated business suits displayed here are seldom seen at espousal ceremonies, especially when paired with My White Day's silver riding boots and blue open toe flats. Donaldson has nonetheless pulled them off in these pages with style, ease and her own particular brand of high fashion. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 44% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Ivory-only Ensembles:** Disruptive innovation opportunity: Designing unconventional wedding day looks that challenge traditional norms. - **Eccentric Couture Twists:** Disruptive innovation opportunity: Creating unique and bold fashion statements for bridal wear that break away from traditional styles. - **Seductive Slits and Chic Pleated Business Suits:** Disruptive innovation opportunity: Incorporating contemporary and unconventional elements into bridal fashion, offering modern alternatives to traditional wedding attire. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Disrupting the wedding industry with avant-garde and non-traditional bridal fashion designs. - **Photography:** Disruptive innovation opportunity: Capturing unconventional and unique wedding photos that go against the typical wedding aesthetic. - **Footwear:** Disruptive innovation opportunity: Creating innovative and stylish bridal footwear options that deviate from the standard white heels or flats. ## Related on Trend Hunter - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Heritage-Inspired Bridal Collections](https://www.trendhunter.com/trends/katherine-tashs-spring-2026.md) - [Stunning Luxury Bridal Collections](https://www.trendhunter.com/trends/martina-liana.md) - [Hotel-Inspired Bridal Collections](https://www.trendhunter.com/trends/the-st-regis-chicago-x-atelier-mira-couture.md) - [Revived Luxury Bridal Collections](https://www.trendhunter.com/trends/davids-bridal-3.md) - [Powerful Modern Bridal Collections](https://www.trendhunter.com/trends/houghton-x-albright.md)