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# 1960s Go Go Girl Editorials
The Vogue Russia July 2012 Smit Photoshoot is Playful and Vintage

By Jordy E | Published 2012-06-29 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-russia-july-20121
References: [xaxor](http://xaxor.com/fashion/nimue-smit-vogue-russia-july-2012-matt-irwin.html) & [vogue.ru](http://www.vogue.ru/)

The Vogue Russia July 2012 photoshoot features highly saturated images and a vintage Nimue Smit. The Dutch model has worked in the past with [Prada](https://www.trendhunter.com/trends/old-navy-x-the-devil-wears-prada), [Burberry](https://www.trendhunter.com/trends/back-to-the-city) and TOpshop, and her entries into the publication world have been met with much success. Here Smit has done it again, this time with a retro 1960s vibe.

The floral skirts and horn rimmed glasses showcased here all evoke images of times past. Smit's funky blown out do further echoes 60s looks, most often seen in mod snapshots of fashionable go go girls. British photographer Matt Irwin orchestrated this Vogue Russia editorial, and given his successes with Esquire UK, [Muse Magazine](https://www.trendhunter.com/trends/the-salty-blonde) and GQ, it is no wonder that he pulled off the old school theme with a new school appeal.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 87% | Activity: 96% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Highly Saturated Images:** Highly saturated images in fashion editorials evoke a sense of nostalgia and vintage aesthetics.
- **Retro 1960s Vibe:** The revival of 1960s fashion trends provides an opportunity for businesses to capitalize on nostalgic and playful aesthetics.
- **Mod Snapshots:** The return of mod snapshots in fashion photography creates a demand for bold, graphic and geometric designs.

### Sectors Adopting This

- **Fashion Photography:** The fashion photography industry can leverage highly saturated images to create visually striking editorials.
- **Fashion Retail:** Brands in the fashion retail industry can tap into the retro 1960s vibe trend to design and produce clothing pieces with a playful and vintage aesthetic.
- **Graphic Design:** Graphic design companies can cater to the demand for mod snapshots by creating bold and geometric designs for various purposes such as prints, packaging, and branding.

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