# Vibrant Nomad Editorials The Vogue Russia July 2012 Photoshoot Stars a Traveling Ehren Dorsey By Meghan Young | Published 2012-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-russia-july-2012 References: [fashiongonerogue](http://fashiongonerogue.com/ehren-dorsey-road-julia-noni-vogue-russia-july-2012-shoot/) & [vogue.ru](http://www.vogue.ru/) The epic landscapes shot for the [Vogue](https://www.trendhunter.com/trends/nft-collection2) Russia July 2012 editorial almost overshadow the fashion showcased throughout. Of course, the vibrant, contemporary styles stand out against the [barren scenes](https://www.trendhunter.com/trends/rudsak-ss25-collection), lending the photoshoot a futuristic tone that heightens its adventurous aspect. United Kingdom-based photographer Julia Noni captures model Ehren Dorsey as a [nomad in search of something greater](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection). Styled by Claire Dhelens, the outfits in the Vogue Russia July 2012 editorial play off of Noni's androgynous beauty. Not to mention that the "eclectic wardrobe featur[es] all the hitchhiking basics such as hiking boots, cloaks and windbreakers," as observantly put by Fashion Gone Rogue. Beauty artist Laurent Mole complements both the modern ensembles and winding desert backdrop with a platinum pixie cut and understated makeup. The result is chic and captivating. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 82% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Contemporary Nomad:** There is an opportunity for fashion designers and stylists to create more collections inspired by contemporary nomad styles. - **Futuristic Adventure:** There is an opportunity for photographers, filmmakers and advertising agencies to create more futuristic adventure themed marketing campaigns. - **Androgynous Beauty:** There is an opportunity for the beauty industry to create more makeup and hair looks inspired by androgynous beauty styles. ### Who This Affects Most - **Fashion:** Fashion designers and stylists can incorporate contemporary nomad styles into their collections. - **Marketing:** Photographers, filmmakers and advertising agencies can create marketing campaigns with a futuristic adventure theme. - **Beauty:** The beauty industry can create more makeup and hair looks inspired by androgynous beauty styles. ## Related on Trend Hunter - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Travel-Inspired Jewelry Collections](https://www.trendhunter.com/trends/dean-davidsons-nomad-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)