# Hair Gone Wild Editorials Vogue Russia Goes for The Extreme By Ayman | Published 2008-12-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-russia-jem-mitchell-masha-novoselova References: [thefashionspot](http://www.thefashionspot.com/forums/f78/vogue-russia-january-2009-toni-garrn-tom-munro-74763-7.html) & [vogue.ru](http://www.vogue.ru/) The January 2009 issue of [Vogue](https://www.trendhunter.com/trends/no-rules-club) Russia solidifies what we saw earlier this year in Pop Magazine’s ‘Hair Storm’: [big hair is back](https://www.trendhunter.com/trends/grabity). The ‘Объемное решение’ (which [Google](https://www.trendhunter.com/trends/google-pixel-watch-5) translates to ‘Volumetric Decision’) by photographer Jem Mitchell goes for maximum volume on the hair of model Masha Novoselova. If you’re looking for a new style in 2009 and wild big hair is not your thing (or maybe your hair is too short), do not fret. You can check out our top 30 hair innovations trends in 2008 below for some inspiration. Send us a picture! ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 68% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Big Hair Trend:** The resurgence of big hair creates opportunities for salons to offer styling services and hair product companies to innovate volumizing products. - **Extreme Hair Editorial Trend:** Fashion magazines featuring models with extreme hairstyles presents an opportunity for avant-garde hair stylists to showcase their work and for hair product companies to market their trend-setting products. - **Hair Innovation Trend:** With the increasing demand for unique and innovative hairstyles, there is an opportunity for stylists and product companies to create new, cutting-edge hair offerings. ### Who This Affects Most - **Hair Salons:** Hair salons can capitalize on the big hair trend with new volumizing styling services and techniques. - **Hair Product Companies:** There is an opportunity for hair product companies to innovate and market new volumizing and trend-setting products to meet the demand for big and extreme hairstyles. - **Fashion Magazines:** Fashion magazines featuring models with extreme hairstyles can inspire avant-garde hair stylists and help promote trend-setting hair product companies. ## Related on Trend Hunter - [Award-Winning Hair Sprays](https://www.trendhunter.com/trends/texture-spray.md) - [Expression-Focused Haircare Lines](https://www.trendhunter.com/trends/guido-palau.md) - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Record-Breaking Hair Flip Challenges](https://www.trendhunter.com/trends/k18hairflip-2026.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Gilded Hair Collections](https://www.trendhunter.com/trends/zara-hair.md)