# Bewitching Botanical Fashion The Vogue Russia August Issue Explores the Seductive Side of Floral By Sarah St.Jules | Published 2013-07-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-russia-august References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2013/07/candice-swanepoel-by-david-mushegain.html) & [firsttictac.blogspot](http://firsttictac.blogspot.ca/2013/07/candice-swanepoel-for-vogue-russia.html) Flowers and floral prints have always been seen as a sweet innocent style, but the [Vogue](https://www.trendhunter.com/trends/vogue-singapore) Russia August issue tackles the sexier side of florals. Model Candice Swanepoel is the focus of the shoot and she is the perfect combination between sweet and sassy. The strong look in her eyes combined with her slicked back hair eludes to an edginess behind her beauty. The clothes are a mix of [adorable flower prints](https://www.trendhunter.com/trends/reformation-spring-2025). The styling of this shoot is impeccable because there are floral patterns paired with each other, and there isn’t one shot that looks messy. This Vogue Russia August issue truly represents a [rebellious vibe to floral inspired fashion](https://www.trendhunter.com/trends/songs-of-siren), and shows that even the most badass of women can pull off adorable prints. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 80% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Seductive Florals:** There is an opportunity for the fashion industry to explore the darker side of floral fashion, creating daring and edgy styles. - **Florals for Power Women:** Designers can capitalize on the trend of incorporating floral prints into powerful and bold looks for women. - **Mix-and-match Florals:** The trend of pairing different floral prints together can be expanded upon, encouraging more bold and unique fashion choices. ### Who This Affects Most - **Fashion:** The fashion industry can incorporate dark and edgy designs with floral prints that appeal to bold and daring fashion consumers. - **Beauty:** Beauty companies can create makeup collections that complement floral fashion styles, offering bold and unique color palettes. - **Home Decor:** Home decor companies can create floral patterns that allow for mixing and matching, inspiring customers to create unique and personal interior design styles. ## Related on Trend Hunter - [Floral-Imbued Fashion Exhibits](https://www.trendhunter.com/trends/flowers-of-yves-saint-laurent.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Textured Floral Design Footwear](https://www.trendhunter.com/trends/oasis-society.md)