# Happy Face Editorials Sasha Pivovarova is Liza Minnelli in September's Vogue Paris By Cecilia Biemann | Published 2009-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-paris-put-on-a-happy-face References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/08/put-on-a-happy-face-sasha-pivovarova-by-bruce-weber/) & [vogue.fr](http://www.vogue.fr/) In yet another [celebrity impersonation-themed editorial](https://www.trendhunter.com/trends/primer-donnas), from the September edition of Vogue Paris comes this tribute to the sultry Liza Minnelli in her role as Lucille Austero from the [television show](https://www.trendhunter.com/trends/lillet-x-emily-in-paris) "Arrested Development" called "Put on a Happy Face." The captivating spread was shot by Bruce Weber and features model Sasha Pivovarova transformed into a Liza Minnelli lookalike. Looks like it would have been super fun in the making. **Implications** - Celebrity impersonator editorials demonstrate how consumers enjoy seeing a connection between the glamor of [Hollywood](https://www.trendhunter.com/trends/persol) and the average individual. Companies should consider how their products give this sense of celebrity and glamour to a customer. In doing so, these businesses will have a leading edge over their competitors. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 67% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Celebrity Impersonator Editorials:** Businesses can capitalize on the popularity of celebrity impersonator editorials by incorporating elements of glamor and celebrity into their products, giving customers a sense of luxury. - **Connection Between Hollywood and Consumers:** Creating a strong connection between the glamor of Hollywood and the average consumer can help businesses engage with their target audience and differentiate themselves from competitors. - **Transformative Fashion Editorials:** Fashion brands can explore transformative editorials that enable customers to embody the style and persona of iconic celebrities, offering them a unique and immersive brand experience. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion brands have the opportunity to incorporate elements of celebrity impersonator editorials to offer customers a sense of luxury and glamour in their clothing and accessories. - **Cosmetics and Beauty:** Cosmetics companies can create products and campaigns that help consumers achieve the iconic looks of their favorite celebrities, providing them with a connection to Hollywood and a sense of glamour. - **Photography and Media:** Photography studios and media companies can offer celebrity impersonator editorial shoots, giving individuals the opportunity to experience the transformation and feel like a glamorous star themselves. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Unique TV Series Pop-Ups](https://www.trendhunter.com/trends/lillet-x-emily-in-paris.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md)