# Cozy Wilderness Editorials Anja Rubik Stars in the Vogue Paris' October Issue By Vasiliki Marapas | Published 2014-10-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-paris-october-issue References: [wearesodroee](http://wearesodroee.com/2014/09/27/into-the-wild-4/) & [vogue.fr](http://www.vogue.fr/) Anja Rubik looks like a little girl lost in the 'Into the Wild' editorial featured in [Vogue](https://www.trendhunter.com/trends/vogue-singapore) Paris' October issue. Rubik may be too old to run away from home, but that doesn't mean she hasn't left her adult responsibilities behind. Sequestered away in a [rustic country cabin](https://www.trendhunter.com/trends/rustic-retreat) -- located squarely in the middle of nowhere -- Rubik looks like she would be content never to return to civilization. Taxes? Traffic? Real-world work? "No thank you," Rubik appears to be saying, as she lounges in [cozy cableknit sweaters](https://www.trendhunter.com/trends/cozy-footwears), fur shrugs and overalls hand-picked by fashion editor Geraldine Saglio. Hair stylist Damien Boissinot gave Rubik no-fuss bedhead, while makup artist Christelle Cocquet finished off with a natural look: just a little bronzer and a touch of lip balm. The editorial was lensed by photographer Lachlan Bailey. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 87% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Rustic Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly rustic fashion brands that cater to individuals seeking a simpler and more down-to-earth lifestyle. - **Cozy Cabin Living:** Disruptive innovation opportunity: Create innovative products and services that enhance the experience of living in cozy cabin environments, such as smart home technology optimized for off-grid living. - **Natural Beauty:** Disruptive innovation opportunity: Introduce clean and natural beauty brands that embrace minimalistic and effortless looks, catering to individuals who prefer a more organic and understated aesthetic. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Incorporate sustainable materials and production processes into the fashion industry to meet the demand for eco-conscious and rustic-inspired clothing. - **Home Improvement:** Disruptive innovation opportunity: Develop specialized products and services for individuals who are interested in transforming their homes into cozy cabin retreats, including sustainable building materials and energy-efficient solutions. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Reinvent beauty and cosmetics brands by promoting a natural, no-makeup look and offering clean, organic, and cruelty-free products that align with the desire for a more authentic and effortless beauty routine. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Provocative Pre-Fall Fashion](https://www.trendhunter.com/trends/back-2-camp.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)