# Lonely Party Girl Editorials Mario Sorrenti Shot Natasha Poly for Vogue Paris March 2014 By Ashley Noelle Lesiak | Published 2014-02-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-paris-march-2014-sorrenti References: [fashnberry](http://fashnberry.com/magazines/natasha-poly-by-mario-sorrenti-for-vogue-paris-march-2014/) & [vogue.fr](http://www.vogue.fr/) This [Vogue](https://www.trendhunter.com/trends/nft-collection2) Paris March 2014 fashion shot shows a sultry and slightly depressing look at a night out on the town. Fashion photographer Mario Sorrenti captures this mostly [black and white editorial](https://www.trendhunter.com/trends/jiyongkim-fw25). The location of the shoot shifts from in front of a grey backdrop to in a dive bar, behind a building's doors, in front of a mirror and even smoking right under a no smoking sign. Model Natasha Poly looks chic, if a little bored and over it all. Ruffled blonde hair and thick eyeliner paint her as a bad girl. All the garments in this Vogue Paris March 2014 style story depict different things you would wear on a night out for different occasions. For instance, in one image Poly wears a [gold metallic dress](https://www.trendhunter.com/trends/veronica-beard-party-edit) that puffs out at the skirt, which you could totally wear to a prom, then in another picture she wears a see-through mesh and beaded top with a black pair of pants. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 87% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Depressing Nightlife:** The trend of fashion editorials depicting a melancholic night out on the town presents a disruptive innovation opportunity for brands to market their products in alternative emotional contexts. - **Sultry Nonchalance:** The trend of featuring bored-looking models with edgy hair and makeup in fashion editorials presents an opportunity for brands to sell their products within the narrative of the sultry nonchalant look. - **Mix-and-match:** The trend of presenting mix-and-match apparel combinations in fashion editorials enables brands to showcase their versatility and provides an opportunity for consumers to purchase individualistic pieces and create their own unique look. ### Sectors Adopting This - **Fashion:** The fashion industry could capitalize on the trend of fashion editorials featuring a depressing nightlife, conveying the image of edgy non-conformance, and enabling customers to express their individuality. - **Cosmetics:** Makeup and hair products market could leverage the trend of the sultry nonchalance look in fashion editorials to advertise their products that help create the edgy, effortless look. - **Retail:** The retail industry could tap into the trend of presenting mix-and-match apparel combinations in fashion editorials to market products as versatile and promote the trend of creating individualistic and unique styles. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Provocative Pre-Fall Fashion](https://www.trendhunter.com/trends/back-2-camp.md)