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# Edgy Archaic Beauty Looks
Natalia Vodianova Looks Fierce on the Cover of Vogue Paris March 2012

By Rebecca Byers | Published 2012-02-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-paris-march-20121
References: [thingsilike-rotex.blogspot](http://thingsilike-rotex.blogspot.com/search/label/Natalia) & [vogue.fr](http://www.vogue.fr/)

Russian supermodel Natalia Vodianova stars in a fierce editorial for [Vogue](https://www.trendhunter.com/trends/nft-collection2) Paris March 2012 that features only two color images and has a [medieval militaristic feel](https://www.trendhunter.com/trends/studio-nicholson-fw25) to it. The shoot was photographed by famed fashion photographers Mert & Marcus. Vodianova also covers this issue of the French fashion magazine, appearing in a black and white photo with the title in pastel pink.

Vodianova is everywhere this March, with a solo editorial in Vogue US as well. The interesting editorial showcases Natalia in a variety of [tribal-inspired makeup looks](https://www.trendhunter.com/trends/il-pranzo-campaign) and donning black and white ensembles that include suspenders and a hood that looks a little bit like chain mail, giving it a definite edgy and medieval-like feel.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 90% | Activity: 89% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Tribal-inspired Makeup:** Opportunity for disruptive innovation in the beauty industry by creating edgy and unconventional makeup looks inspired by tribal aesthetics.
- **Medieval-inspired Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating medieval elements into contemporary clothing designs.
- **Monochromatic Editorial Photography:** Opportunity for disruptive innovation in the photography industry by exploring monochromatic color schemes for editorial shoots.

### Industries Being Reshaped

- **Beauty:** Opportunity for disruptive innovation in the beauty industry to create innovative and unique makeup products and techniques.
- **Fashion:** Opportunity for disruptive innovation in the fashion industry by blending modern and medieval styles to create unique and avant-garde fashion trends.
- **Photography:** Opportunity for disruptive innovation in the photography industry by experimenting with unconventional color schemes and visual aesthetics in editorial shoots.

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