# Red-Hot Pool Covers Natasha Poly Stars in the Vogue Paris June/July 2014 Cover Image By Farida Helmy | Published 2014-05-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-paris-junejuly References: [fashiongonerogue](http://www.fashiongonerogue.com/natasha-poly-bikini-vogue-paris-junejuly-2014-cover/) & [en.vogue.fr](http://en.vogue.fr/fashion/fashion-news/articles/vogue-paris-june-july-2014-natasha-poly-inez-and-vinoodh/22913) Making sure the cover screams summer, the new [Vogue](https://www.trendhunter.com/trends/nft-collection2) Paris June/July 2014 cover does something novel: shoot underwater in a pool. With the stunning Natasha Poly as the cover girl, the sultry cover will make you want to cool off in a pool after raising your pulse. With her enviable figure squeezed into a [sizzling red bikini](https://www.trendhunter.com/trends/country-club), the Russian blonde beauty looks seductive and refreshing at the same time for the Vogue Paris June/July 2014 cover image. Captured by photographers Inez van Lamsweerde and Vinoodh Matadin, the cover is unique because it has the model [posing inside the pool](https://www.trendhunter.com/trends/cdm30) -- with the bottom half completely underwater. In just a bikini, with slick wet hair and scarlet lips, Poly will make you wish it was you on the cover instead of her. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 68% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Underwater Photography:** Innovative photographers are exploring the use of underwater settings to create striking and unique images. - **Pool Fashion:** There is a growing trend of showcasing swimwear and poolside fashion in magazine covers, appealing to consumers' desire for summer aesthetics and lifestyle. - **Seductive Swimwear:** Swimwear brands can capitalize on the allure of seductive and refreshing designs that resonate with consumers' desire for both sex appeal and comfort. ### Sectors Adopting This - **Photography:** Photography studios can invest in underwater equipment and offer underwater photoshoot experiences to cater to clients looking for unique and mesmerizing visuals. - **Fashion:** Fashion brands and designers can create swimwear collections that embrace both seductiveness and functionality, tapping into the growing demand for poolside fashion. - **Beauty:** Beauty brands can collaborate with swimwear brands to create beauty products and cosmetics that cater to the specific needs of poolside and beachgoers, combining seduction with skincare. ## Related on Trend Hunter - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md)