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# VERY Controversial Vogue Spreads
Vogue Paris Literally Flips PETA

By mediterranean | Published 2008-07-22 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-paris-flips-peta
References: [fashionologie](http://www.fashionologie.com/1803396?page=0,0,1)

Trend Hunter speculated that the obvious overuse of fur in [Vogue](https://www.trendhunter.com/trends/nft-collection2) Paris in an August 2008 editorial featuring Daria Werbowy would anger [PETA](https://www.trendhunter.com/trends/animal-intelligence). However, it turns out that Vogue Paris does not want to be so sly or speculative about it, so they included images of a fur-laden Raquel Zimmermann flipping the bird to a PETA protester. FIERCE!!!

Styled by editor-in-chief Carine Roitfeld, Raquel flips the PETA protester with a sign that says, 'Fur is Dead'. Another shot shows Raquel being harassed by another PETA protester with a sign that says, "We'd rather bare skin than bear skin."

PETA does not hold any love for Vogue and its use of fur. Back in 2005 PETA delivered a tofu pie right in the face of Vogue's Anna Wintour. You can see that iconic image in the gallery below.

I hope Raquel Zimmermann and Carine Roitfeld like their tofu pies...

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 87% | Activity: 88% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Anti-fur Activism:** Vogue Paris' controversial editorial featuring fur and anti-fur protests presents an opportunity for disruptive innovations in faux fur, animal-free alternatives, and sustainable fashion.
- **Controversial Advertising:** The use of controversial and provocative advertising like Vogue Paris' fur editorial presents opportunities for disruptive innovations in the advertising industry.
- **Balancing Ethics and Luxury:** The juxtaposition of luxury fashion and animal welfare concerns in Vogue Paris' editorial presents opportunities for disruptive innovations in the fashion industry that promote ethical and sustainable fashion practices.

### Where This Applies

- **Fashion:** The use of fur and animal welfare concerns in Vogue Paris' editorial presents opportunities for disruptive innovations in the fashion industry.
- **Advertising:** Controversial and provocative advertising like Vogue Paris' fur editorial presents opportunities for disruptive innovations in the advertising industry.
- **Animal Welfare:** Vogue Paris' controversial editorial featuring fur and anti-fur protests presents opportunities for disruptive innovations in the animal welfare industry, such as developing and promoting cruelty-free alternatives to animal products.

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