# Sultry Beachside Beautorials The Vogue Paris April 2012 'Under the Sun' Editorial is Steamy By Sophia Pelka | Published 2012-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-paris-april-20121 References: [the-electric.blogspot](http://the-electric.blogspot.ca/2012/03/under-parisian-sun.html) & [lachlanbailey](http://www.lachlanbailey.com/B-I-O) Lachlan Bailey lensed the [Vogue](https://www.trendhunter.com/trends/no-rules-club) Paris April 2012 'Under the Sun' editorial. The series is sun drenched and rich with color, alluring the audience into the pictorial vacation. Sensation model Magdalena Frackowiak is adorned in [preppy beach wear](https://www.trendhunter.com/trends/golden-hour-getaway-collection), from ribbed sweaters to denim jumpers. Styled by Geraldine Saglio, the shoot also borrows classic glamor. Frackowiak boasts a [deep red pout and winged eyes](https://www.trendhunter.com/trends/il-pranzo-campaign), giving each photograph a sensual appeal. The model's cool gaze and extreme cheekbones are breathtaking. Lachlan Bailey is an Australian photographer, based in New York. He studied photography in Melbourne before taking the fashion world by storm. His work has been featured in Dazed and Confused, i-D Magazine, Muse and several other major publications. The Vogue Paris April 2012 edition is sunny and allures the audience onto the salty beaches of the editorial. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 93% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sun-drenched Beautorials:** Opportunity to create editorial and advertising campaigns that evoke the sensation of a warm summer day. - **Preppy Beach Wear:** Disruptive innovation opportunity to create a new line of stylish beach clothing that is both cozy and fashionable. - **Classic Glamor Makeup:** Opportunity to launch makeup products that deliver a timeless, elegant look for makeup enthusiasts. ### Who This Affects Most - **Fashion:** Industry professionals can use these beautorials to promote new beach apparel collections. - **Photography:** The beach editorial style can be replicated for photoshoots for weddings, fashion, and other events. - **Beauty:** Companies can leverage this trend to create a line of makeup products that offer a classic glamor look for makeup enthusiasts. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)