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# Technicolor Makeup Shoots
Vogue Paris 90th Anniversary Issue Shows Us the Future of Cosmetics

By Summer Luu | Published 2010-10-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-paris-90th-anniversary2
References: [jezebel](http://jezebel.com/5663164/the-future-of-cosmetics-is-a-brave-new-world/gallery/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [vogue.fr](http://www.vogue.fr/)

The creative team at this magazine set out to interview several cosmetic giants to inquire about the future of cosmetics for the [Vogue](https://www.trendhunter.com/trends/vogue-singapore) Paris 90th Anniversary edition.

Companies like [Clarins](https://www.trendhunter.com/trends/sweetheart-saloon) and [Lancome](https://www.trendhunter.com/trends/lancome-happiverse) predicted a future that might scare some of us if it were to come true. The predictions are depicted in a spread with model Eniko Mihalik baring images of self-adjusting skin cream, intelligent foundation and prosthetic cheek pads.

Take a look through the gallery of this vibrant but creepy spread from the Vogue Paris 90th Anniversary issue.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 99% | Activity: 93% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Intelligent Cosmetics:** A trend towards makeup products that utilize artificial intelligence for customization and personalization.
- **Prosthetic Enhancements:** A trend towards makeup products that offer prosthetic or surgical-like enhancements without the need for actual surgery.
- **Adaptive Skincare:** A trend towards skincare products that use technologies such as machine learning and sensors to adapt to individual needs.

### Industries Being Reshaped

- **Beauty:** The beauty industry is already investing heavily into research and development for intelligent cosmetics and adaptive skincare.
- **Fashion:** As seen in the Vogue Paris spread, fashion and cosmetics have become intertwined highlighting disruptive innovation opportunities through the creation of unique and experimental stylings.
- **Healthcare:** With the emergence of prosthetic enhancements in cosmetics, new innovations could be made in healthcare to develop new cosmetic and augmentative technologies for those who require it.

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