# Face-Averting Editorials This Vogue Netherlands Editorial Covers the Face in Various Ways By Lacey-Jane Walsh | Published 2013-08-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-netherlands References: [fashioncow](http://fashioncow.com/2013/08/mirte-maas-in-les-yeux-qui-parlent-by-jason-kibbler-for-vogue-netherlands-september-2013/) & [vogue.nl](http://www.vogue.nl/) This glamorous and edgy editorial for [Vogue](https://www.trendhunter.com/trends/vogue-singapore) Netherlands features disheveled hairstyles, and focuses in on [smokey eye makeup](https://www.trendhunter.com/trends/eye-makeup-product). Model Mirte Maas is at the center of this beauty spread. Each of these borderline Gothic captures features a close-up of the model, and in each shot she is sporting dark shades of eye shadow. It's clear to viewers that her eyes are meant to be the focal point in this editorial. This series is entitled 'Les Yeux Qui Parlent', and was shot by photographer Jason Kibbler. The title translates to Eyes That Speak in English. This smokey eye editorial could easily be described as seductive. The model seemingly has bedroom eyes in each capture. These sensual close-ups are extremely eye catching. These looks inspire women to be more [bold with their cosmetics](https://www.trendhunter.com/trends/rouge-noir). ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 88% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Smokey Eye Makeup Trend:** Disruptive innovation opportunity: Develop new long-lasting and easy-to-apply smoky eye makeup products for bold and seductive looks. - **Gothic-inspired Beauty Trend:** Disruptive innovation opportunity: Create a line of dark and dramatic beauty products that cater to the gothic-inspired aesthetic. - **Bold Cosmetics Trend:** Disruptive innovation opportunity: Launch a marketing campaign that encourages women to embrace bold and unconventional cosmetic choices. ### Sectors Adopting This - **Cosmetics Industry:** Disruptive innovation opportunity: Invest in research and development to create innovative and long-lasting cosmetic formulations. - **Fashion Retail Industry:** Disruptive innovation opportunity: Collaborate with fashion designers to create collections that integrate gothic-inspired beauty looks. - **Photography Industry:** Disruptive innovation opportunity: Develop new camera technologies or editing techniques to enhance and capture unique beauty shots. ## Related on Trend Hunter - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Subtle Face Jewel Stickers](https://www.trendhunter.com/trends/eye-bijoux.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md)