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# Pop Art-Inspired Fashion
The Vogue Netherlands 'Pop Smart' Photoshoot Stars Vibrant Ajak Deng

By Meghan Young | Published 2013-08-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-netherlands-pop-smart
References: [fashiongonerogue](http://www.fashiongonerogue.com/ajak-deng-models-fall-brights-vogue-netherlands-marc-de-groot/) & [vogue.nl](http://www.vogue.nl/)

Channeling her inner muse, model Ajak Deng is a ball of energy in the [Vogue](https://www.trendhunter.com/trends/nft-collection2) Netherlands 'Pop Smart' editorial. The [bold and vibrant fashion](https://www.trendhunter.com/trends/vowels-1) has much to do with this energetic photoshoot. From neon purple jackets to edgy striped pants and an [eclectic range of patterns](https://www.trendhunter.com/trends/kenny-scharf-and-axel), the outfits are fun and eccentric, which calls for this kind of loud personality.

The Vogue Netherlands 'Pop Smart' editorial was shot by photographer Marc de Groot. Set to appear in the September issue of the Dutch publication, the Australian beauty was styled by fashion editor Dimphy den Otter, who pulled pieces from the likes of Marni, DKNY and Dries van Noten. The colorful looks were perfected with full makeup by beauty artist Irena Ruben.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 46% | Activity: 39% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Pop Art-inspired Fashion:** Disruptive Innovation Opportunity: Explore collaborations between fashion designers and visual artists to create unique and vibrant fashion collections inspired by the Pop Art movement.
- **Eccentric Patterns and Colors:** Disruptive Innovation Opportunity: Develop advanced textile printing technologies that enable designers to easily create and produce garments with complex patterns and vibrant colors, catering to the growing demand for eccentric fashion.
- **Fashion Photography and Bold Styling:** Disruptive Innovation Opportunity: Utilize computer-generated imagery and augmented reality to create immersive and interactive fashion editorials, blurring the lines between reality and fantasy while showcasing bold and unconventional styling.

### Where This Applies

- **Fashion Design:** Disruptive Innovation Opportunity: Integrate sustainable materials and practices into fashion design processes, addressing the increasing consumer demand for environmentally conscious and ethically produced fashion.
- **Art and Fashion Collaboration:** Disruptive Innovation Opportunity: Foster partnerships between fashion brands and contemporary artists to create limited-edition collections that merge artistic expression with wearable fashion, appealing to art enthusiasts and fashion-forward consumers.
- **Fashion Photography and Technology:** Disruptive Innovation Opportunity: Develop AI-powered fashion photography tools that can automatically suggest creative poses, compositions, and styling choices, revolutionizing the efficiency and artistic direction of fashion photoshoots.

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