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# White-Hot Beach Shoots
Vogue Mexico May 2010 Shows Off Sand, Sun & Fashion

By Venessa Fisher | Published 2010-04-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-mexico-may-2010
References: [fashiongonerogue](http://www.fashiongonerogue.com/dewi-driegen-stephan-wurth-vogue-mexico/) & [vogue.mx](http://www.vogue.com.mx/)

The gorgeous blue water, the bright sun and an all white wardrobe--what more could you ask for out of this [white hot beach shoot](https://www.trendhunter.com/trends/golden-hour-getaway-collection) by photographer Stephan Wurth for [Vogue](https://www.trendhunter.com/trends/no-rules-club) Mexico May 2010? This carefree spread features platinum blonde model Dewi Driegen sporting a killer look and style while lounging about the sand.

Styled by fashion editor Sarah Gore Reeves, Driegen shines in pieces that include a [snakeskin jacket](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), tube dress and an incredible backless gown with metallic side detailing.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 74% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **All White Wardrobe:** Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials for all white clothing that can resist stains and maintain its brightness over time.
- **Beach Shoots:** Opportunity for disruptive innovation: Create virtual reality (VR) experiences that allow consumers to virtually try on beachwear and accessories, enhancing the online shopping experience.
- **Metallic Side Detailing:** Opportunity for disruptive innovation: Combine fashion with technology by integrating smart fabrics that feature metallic side detailing, capable of monitoring body vitals and adjusting temperature.

### Who This Affects Most

- **Fashion:** Opportunity for disruptive innovation: Leverage artificial intelligence (AI) and machine learning (ML) to analyze consumer preferences and trends, enabling personalized recommendations and efficient inventory management.
- **Photography:** Opportunity for disruptive innovation: Develop drone photography services specifically tailored for beach shoots, providing unique angles and perspectives that traditional photography methods may not capture.
- **Virtual Reality:** Opportunity for disruptive innovation: Introduce VR platforms that simulate the beach environment, allowing individuals to enjoy the sensations of sand, sun, and water virtually, from the comfort of their own homes.

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