# Tropical Blanched Fashion The Vogue Latin America April 2013 Editorial Stars Hana Jirickova By Meghan Young | Published 2013-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-latin-america-april-2013 References: [fashiongonerogue](http://fashiongonerogue.com/hana-jirickova-gets-tropical-for-vogue-latin-america-2013-april-cover-shoot/) & [vogue.mx](http://www.vogue.mx/) Although vibrant arrays of color are often associated with tropical environments, the [Vogue](https://www.trendhunter.com/trends/vogue-singapore-magazine) Latin America April 2013 cover shoot shows that bright whites are just at home in the heat. What is not necessarily at home when it comes to these particular outfits are the cuts and styles. Nevertheless, seeing such urban pieces out of concrete jungles provides a refreshing perspective that is perfect for style inspiration. The Vogue Latin America April 2013 cover shoot was lensed by photographer Koray Birand with art direction by John Paul Tran. Titled Dar en el Blanco, which means 'hit the mark' in Spanish, the photoshoot stars model Hana Jirickova. The Czech beauty was styled by Sarah Gore Reeves in modern looks from the likes of Roberto Cavalli, [Chanel](https://www.trendhunter.com/trends/coco-mademoiselles), and [Bottega Veneta](https://www.trendhunter.com/trends/alta-collection1). ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 95% | Activity: 87% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Bright Whites:** There is an opportunity for designers and fashion brands to embrace the trend of using bright whites in tropical fashion, providing a refreshing and stylish alternative to vibrant colors. - **Urban Pieces:** The concept of incorporating urban styles and cuts into tropical fashion offers a disruptive innovation opportunity for fashion brands to create unique and visually striking looks. - **Concrete Jungle Inspiration:** The Vogue Latin America cover shoot showcases how fashion inspired by concrete jungles can offer a fresh perspective and serve as a source of inspiration for designers looking to disrupt traditional tropical fashion. ### Sectors Adopting This - **Fashion Design:** Fashion designers can harness the trend of using bright whites and urban styles in tropical fashion to create innovative and standout collections. - **Photography and Art Direction:** Photographers and art directors can explore the concept of blending urban and tropical aesthetics to create visually captivating editorial shoots. - **Fashion Styling:** Fashion stylists have the opportunity to experiment with combining urban and tropical elements in their styling, offering unique and inspiring looks for editorial shoots or fashion campaigns. ## Related on Trend Hunter - [Show-Inspired Tropical Apparel](https://www.trendhunter.com/trends/the-white-lotus-1.md) - [All-White Tonal Holiday Apparel](https://www.trendhunter.com/trends/ibiza-whites.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Playful Vacation-Ready Apparel](https://www.trendhunter.com/trends/resort-wear-label.md)