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# Rainbow Swimsuit Editorials
Toni Garrn is Bursting with Color for the July Issue of Vogue Korea

By Vasiliki Marapas | Published 2015-07-03 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-korea
References: [wearesodroee](http://wearesodroee.com/2015/07/01/rainbow-room/) & [vogue.co.kr](http://www.vogue.co.kr/)

German model Toni Garrn dons a collection of eye-catching beach outfits for the 'Rainbow Room' editorial in [Vogue Korea](https://www.trendhunter.com/trends/no-rules-club).

The rainbow room is not, as one might initially think, a room filled with Skittles; instead, it functions as a kind of summer purgatory. Decorated with pastel furniture and inflatable zoo animals, it's no replacement for the the great outdoors, but it is a stunning backdrop for Garn's sensational summer outfits.

Fashion editor Ye Young Kim dressed Garn in a mixture of [vintage and contemporary swimwear pieces](https://www.trendhunter.com/trends/reformations-second-swim-drop), ranging from Mara Hoffman to American apparel, along with an impressive array of hats by designers such as Ellen Christine. Each look is eclectic, imaginative and, in reference to the editorial's title, [bursting with color](https://www.trendhunter.com/trends/vowels-1). Looking more runway ready than beach, Garn was photographed by Hyea Won Kang for Vogue Korea's July 2015 issue.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 73% | Activity: 64% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Colorful Beachwear Trends:** There is opportunity to innovate with bold colors and eclectic looks for beachwear that appeals to fashion-forward individuals.
- **Vintage-inspired Swimwear Trends:** Swimwear retailers and designers can tap into the nostalgia trend by creating vintage-inspired pieces with contemporary twists.
- **Sensational Fashion Editorial Trends:** Media outlets can capitalize on the demand for imaginative, eye-catching editorial spreads by creating stunning backdrops and eclectic styling.

### Who This Affects Most

- **Fashion Retail:** Fashion retailers can capitalize on the demand for unique, bold beachwear by stocking items from designers with a flair for strong colors and eclectic looks.
- **Swimwear Design:** Swimwear designers can tap into nostalgia and eclectic tastes by creating fashion-forward beachwear with vintage touches and bold colors.
- **Fashion Photography and Editorial:** Media outlets can seek out photographers and stylists with a keen eye for bold colors and imaginative styling to create visually striking fashion editorials.

## Related on Trend Hunter

- [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md)
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- [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)
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- [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)
- [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md)
- [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)
- [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)
- [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)
