# Slam Dunk Formal Wear ‘Who's Got the Power' in Vogue Korea May 2010 Goes Sporty By Venessa Fisher | Published 2010-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-korea-may-2010 References: [fashionising](http://www.fashionising.com/pictures/s--Lee-Hyo-ri-Vogue-Korea-May-2010-6111-1.html) & [style.co.kr](http://www.style.co.kr/vogue/) Red-haired beauty Lee Hyo-ri is taking on a new sport in her latest work for [Vogue](https://www.trendhunter.com/trends/forever-care) Korea May 2010. The shoot ‘Who’s Got the Power’ was shot by photographer Hong Jang Hyun, and brings us high fashion couture mixed with a sporty [basketball theme](https://www.trendhunter.com/trends/basketball-series) . Hyo-ri shows some elegant wedding-inspired ruffled gowns paired with sporty jackets, as well as a ballerina-like tutu paired with jewels and [sneakers](https://www.trendhunter.com/trends/basketball-sneaker-1). For more examples of how fashion can merge with sports, check out the images from this Vogue Korea May 2010 shoot in the gallery. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Sports-fashion Fusion:** The trend of combining high fashion with sportswear offers disruptive innovation opportunities in creating unique and versatile clothing lines for active individuals who have a taste for fashion. - **Athletic-inspired Formal Wear:** Designers can leverage the trend of blending athleticism and formal wear, creating a new category of style that targets the young, athletic, and fashion-conscious generation. - **Retro Sportswear:** The retro-sportswear trend offers disruptive innovation opportunities in creating clothing lines that juxtapose athletic fashion icons with colorful, classic designs that appeal to a variety of tastes and preferences. ### Industries Being Reshaped - **Fashion:** Fashion brands and designers can capitalize on the trend of blending sports and formal fashion by creating unique and versatile clothing lines that cater to consumers looking for both style and functionality. - **Sports:** The sports industry has an opportunity to create new product lines and marketing campaigns that leverage the trend of combining fashion and athleticism to appeal to younger or trend-conscious consumers. - **Wedding Fashion:** Wedding fashion designers can leverage the trend of blending sports and formal wear by introducing athletic elements, such as sneakers or sporty jackets, into traditional wedding gowns, providing alternatives for brides who are looking for a more comfortable and stylish clothing option for their special day. ## Related on Trend Hunter - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Athleisure Style Influencers](https://www.trendhunter.com/trends/angel-reese-2024-fnaa-style-influencer.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-and-rhude.md) - [Milk-Filled Jackets](https://www.trendhunter.com/trends/protein-puffer-jacket.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md) - [Pop Style Sportswear](https://www.trendhunter.com/trends/blackpink-fc-tokyo.md) - [Volleyball Loungewear Deals](https://www.trendhunter.com/trends/lovb.md) - [Kpop Streetwear Sporty Merch](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain.md)