# Sporty Tribal Fashion The Vogue Japan 'Waves in Motion' Editorial Stars Magdalena Langrova By Meghan Young | Published 2013-05-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-japan-waves-in-motion References: [fashiongonerogue](http://fashiongonerogue.com/magdalena-langrova-gets-active-for-vogue-japan-july-2013-by-patrick-demarchelier/) & [vogue.co.jp](http://www.vogue.co.jp/) The [Vogue](https://www.trendhunter.com/trends/nft-collection2) Japan 'Waves in Motion' editorial spices up the sporty look with a tribal twist that will appeal to many fashionable fitness femme fatales out there. With summer just around the corner, everyone is stepping up their healthy lifestyle in one way or another and these looks are sure to inspire women to keep up the hard work. Lensed by photographer Patrick Demarchelier, the Vogue Japan 'Waves in Motion' editorial is set to appear in the July 2013 issue of the magazine. It stars model Magdalena Langrova. Although shot by the sand and shore, it focuses on a refreshing range of [beachwear](https://www.trendhunter.com/trends/dandy-del-mar) other than skimpy bikinis. The brunette beauty was styled by Carlyne Cerf De Dudzeele in a mix of glamorous dresses and [vibrant spandex](https://www.trendhunter.com/trends/motion-collections). ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 80% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Sporty Tribal Fashion:** An opportunity for fashion companies to incorporate tribal patterns and culturally-inspired designs into athletic wear. - **Healthy Lifestyle Fashion:** Fashion companies can take advantage of the growing trend of people adopting healthy lifestyles by creating fashionable and comfortable activewear. - **Beachwear Beyond Bikinis:** There is a market for chic and tasteful beachwear that covers more skin while still being stylish, giving an opportunity for swimwear companies to create innovative designs. ### Sectors Adopting This - **Fashion:** Fashion companies can pursue designing tribe patterns and culturally-inspired designs in athletic wear and activewear. - **Health and Wellness:** Fitness enthusiasts are increasing in numbers, resulting in a growing market for companies to create activewear that aligns with the consumers' individual lifestyle and personality. - **Swimwear:** Swimwear companies can venture into creating beachwear that is more modest while still being fashionable, giving consumers more options for cover-ups outside of traditional bikinis. ## Related on Trend Hunter - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Vibrantly Stylish Athleisure Collections](https://www.trendhunter.com/trends/athleisure-collections.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md)