# Edgily Vibrant Editorials The Vogue Japan 'The Morning After' Photoshoot Stars Kiko Mizuhara By Meghan Young | Published 2014-01-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-japan-the-morning-after References: [fashiongonerogue](http://www.fashiongonerogue.com/kiko-mizuhara-charms-gucci-ellen-von-unwerth-vogue-japan/) & [vogue.co.jp](http://www.vogue.co.jp/) The [Vogue](https://www.trendhunter.com/trends/nft-collection2) Japan 'The Morning After' editorial may focus on the walk of shame (or at least that is one interpretation of its title), but there is nothing shameful about how model Kiko Mizuhara looks at all. Exclusively showcasing the [Gucci](https://www.trendhunter.com/trends/springsummer-2024) SS14 collection for the photoshoot, she is an stunning dream that any man would want to wake up next to. Shot by photographer Ellen von Unwerth, who happened to capture the South Korean beauty for [Vogue Italia January 2014 issue](http://www.trendhunter.com/trends/vogue-italia-january-2014-Unwerth), the Vogue Japan 'The Morning After' editorial is set to appear in the February 2014 issue of the magazine. Bringing the vibrant patterns and mesh detailing to life against equally colorful backdrops, the looks were styled by Andrea Trevelyan with hair by Charlie Le Mindu and makeup by Regine Bedot. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 88% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vibrant Patterns in Fashion:** Disruptive innovation opportunity: Create a sustainable and eco-friendly line of clothing using vibrant patterns. - **Editorials Showcasing Fashion Collections:** Disruptive innovation opportunity: Develop a virtual try-on app that allows users to see how different fashion collections look on them. - **Celebrity-styled Photoshoots:** Disruptive innovation opportunity: Create an AI-powered platform that matches celebrities with fashion photographers for unique and personalized photoshoots. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail stores to enhance the shopping experience. - **Photography:** Disruptive innovation opportunity: Develop a subscription-based platform that connects aspiring models with talented photographers for portfolio building. - **Beauty:** Disruptive innovation opportunity: Create a beauty app that uses AI to recommend makeup looks based on skin tone and facial features. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Vibrant Seoul-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/horsebit.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)